Havas Creative Group Insights

The X Index, Havas CX’s proprietary barometer of customer experience efficiency, shows CX is most meaningful when it combines the best functional service with meeting emotional citizen expectations ler mais

Every social platform exists for a unique reason, and there are more now than ever. But that doesn’t mean every brand should be everywhere. ler mais

When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as promise’ ler mais

The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 ler mais

A positive, healthy mindset is core to personal and professional growth, and this experience has been an opportunity for all of us to create new work-from-home rituals together. ler mais