Titulo | Undercover Avatar |
Agência | Havas Sports & Entertainment |
Campanha | Undercover Avatar |
Anunciante | L'Enfant Bleu |
Marca | L'Enfant Bleu |
Posted | Novembro 2020 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Fabrice Plazolles |
Director de arte | Nil Niviere-Schouvaloff |
Redator | Nil Niviere-Schouvaloff |
Redator | Quentin Clausse |
Director de arte | Quentin Clausse |
Head of Gaming | Pierre Acuña |