British Gas brings to life the Wonder of a Warm and Working Home in new Winter Campaign

• Warm & Working campaign highlights the role that British Gas plays in keeping customers’ homes just as they like them
• Evolution of the Planet Home creative

The British Gas Warm & Working campaign was launched today (Sunday 20th September) during ITV’s X Factor (London) and Downton Abbey (rest of UK) ad breaks.

As the nights draw in and the temperature drops, the spot follows an inquisitive explorer penguin called Wilbur who finds himself in a family home. Amazed by all that he sees – from a box on the wall featuring a mysterious blue flame (boiler), steamy hot water, to a lovely warm radiator – through him we experience the wonders of a warm and working home. As he continues his journey, we’re reminded of the role that British Gas plays in keeping our homes just as we like them.

Margaret Jobling, Director of Brand Marketing, British Gas, said: “Recently we launched our No Place Like Home campaign, which was developed based on the insight that home is our haven, and highlighted the fact that British Gas is dedicated to looking after British homes. Already we’re seeing a shift in people’s perceptions, with over half of those exposed to the campaign in the two weeks following launch saying that they feel better about British Gas as a result. We’ve also seen a strong impact on social media, with our #NoPlaceLikeHome activity contributing significantly to positive buzz.

“With winter approaching, the Warm & Working campaign explores some of the ways that British Gas is helping keep people’s homes warm and running smoothly – whether that’s by offering our boiler cover product, HomeCare; because we’ve installed a new, energy-efficient boiler; or because we’ve conducted a one-off boiler repair, which is a service we offer to everyone whether they’re a customer or not.”

Created by CHI&Partners, the Warm & Working campaign is an evolution of British Gas’ Planet Home brand creative, six years after its original conception.

Sarah Golding, CEO at CHI&Partners, said: “The Warm & Working campaign is a warmer, more customer-focused evolution of the Planet Home creative – demonstrating how much British Gas cares about helping its customers look after their homes.

“We’ve introduced Wilbur, our lovable explorer penguin character, whose journey of discovery reminds us of all the great services and products British Gas provides to keep homes warm and working.”

Warm & Working is a fully integrated, multi-channel campaign which features TV, radio, cinema, targeted digital, social media, out of home and direct marketing, in addition to amplification via a media partnership with Channel 4.