A Confusing Store With A Vital Message

Some British shoppers couldn’t believe their eyes when they visited a new store recently. No, they weren’t victims of Brexit shortages. In fact there were plenty of items on the shelves – but the anonymous packing provided no clue as to what the products were. Was that packet cereal or detergent? Impossible to tell. Even when Brits shop abroad, they can usually work out what an item is from the picture on the pack. But here they got no such help. Ready for the big reveal? The shop – called “Whatsinstore” – was an operation for the Royal National Institute for the Blind, which wanted to demonstrate a daily difficulty faced by the blind and partially sighted. The RNIB is working with supermarkets to make packaging more accessible.