TituloLexus Electrified
Agência
Campanha Lexus Electrified
Anunciante Lexus
Marca Lexus
Data da primeira Transmissão/Publicação
Sector Empresarial Automotor
História Lexus International today unveiled a global campaign titled “Lexus Electrified,”
which was created with The&Partnership as well as award-winning director Jaron Albertin and creative
production studio MPC. The global campaign envisions an electrified world in a series of future-facing films
and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern
environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking
behind the LF-30 also prevails in the brand’s electrified vehicles today.
Lexus launched the world’s first premium hybrid electric SUV in 2005; there are now 1.9m Lexus electrified
vehicles on the road. The brand’s pioneering spirit is brought to life in the campaign by the LF-30 concept car,
which embodies the intuitive luxury that the marque is known for. Lexus’ leadership of the current electrified
landscape today is demonstrated by showing UX, RX, NX and ES, which along with LS, LC, IS and LM display the
global line-up of exciting Lexus Electrified vehicles available today.
Tipo de Mídia Viral
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