IPNY, Inc. Insights

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. ler mais

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. ler mais

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. ler mais

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. ler mais

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. ler mais

The healthcare industry has already been gearing up to meet the increased demand for mental health care by increasing access to services and it’s only a matter of time before the industry starts looking at that quality of care. ler mais

The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished... ler mais

The secret to a great creative partnership is who you click with: who you can talk with easily, who makes you laugh, who you learn from – the same mysterious personal stuff that goes into friendships. ler mais

This is IPNY’s first engagement with Dana-Farber, although the agency has a long history of working with healthcare providers and specifically hospital networks as clients. ler mais

"Understanding what people truly think and feel, how they express themselves and how they make choices, is a joyful thing for me." ler mais