| Titulo | Blood Cancer Awareness Month |
| Agência | IPNY, Inc. |
| Campanha | Blood Cancer Awareness |
| Anunciante | The Leukemia & Lymphoma Society® |
| Marca | The Leukemia & Lymphoma Society |
| Posted | Janeiro 2018 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| História | The goal was simple: Leverage Blood Cancer Awareness Month to raise $300,000 in donations. Our digital strategy combined a tailored email program with a dedicated microsite. Both presented powerful reasons to donate to LLS along with an ever-present visual demonstration of the progress being made towards our goal. |
| Resultado | Ahead of schedule and within budget, our integrated digital campaign surpassed goals by 50%, generating $450,000 in donations in just one month. |
| Tipo de Mídia | Interatividade |
| Comprimento |