TituloHilfiger Island #WISHYOUWEREHERE
Agência
Campanha Hilfiger Island #WishYouWereHere
Anunciante Tommy Hilfiger
Marca Tommy Hilfiger
Data da primeira Transmissão/Publicação 2016 / 5
Sector Empresarial Vestuário
Filosofia IMA and Tommy Hilfiger decided to create a campaign where an influencer strategy is combined with an innovative digital platform because Influencer marketing leads to direct buying behaviour. In this way the platform facilitates the effect of influencers on consumers. Influencers are the starting point of the full campaign that also entails in store activations. 
Tipo de Mídia Web site
Mais Informações http://hilfigerisland.com/intro
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