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Adrian started out as a client with Esso Petroleum before moving to the agency side. In 1986 Adrian began work at the below-the-line agency IMP and he then moved to Chime-owned HHCL in 1993. During his seven-year stint at HHCL the agency was named Agency of the Decade. In 2000 he moved to Chime-owned AMD, becoming its Chief Executive.
On the 24th January 2002 Adrian co-founded VCCP around Charles Vallance’s kitchen table where Vallance, Coleman, Carruthers and Priest were united by their desire to un-do the bad habits of big agencies. VCCP is now 13 years old and has grown from an agency of four to over 500 people.
Adrian sits on the board of Chime Communications and is a member of the Marketing Society.
Pete is Managing Director at VCCP, responsible for overall company direction, client relationships and new business. He joined VCCP London in 2008, progressing to Head of Digital, before launching our Australian operation in 2012, following a spell as Chief Innovation Officer at Group M’s MEC in Sydney.
He has worked with Compare the Market, McDonald’s and Unilever in both Australia and the UK, and also led the VCCP team developing the advertising for the London2012 Olympic Games. Pete is also a visiting lecturer in advertising and digital at UNSW and UTS.
Dean got into advertising when his dole officer recommended he do so. Emerging from Watford College with a portfolio of the year accolade, he started out at MMHL in London where he got into D&AD with his brand re-launch for Penguin Books.
A move to Australia saw stints at agencies BMF, TBWA and MOJO; working on big brand campaigns for Toyota, Coca Cola, Nike, Virgin, MLA, Schweppes and Lion Nathan. Dean’s work has been recognised at CANNES, AWARD, ADMA and IPA Effectiveness.
As Founding Creative Director at VCCP Australia, Dean has won pitches and launched new campaigns for our increasing body of clients including: Comparethemarket.com.au, Appliances Online, McDonalds, Ancestry, Fitness First and ING Direct featuring 22 films with Hollywood actress, Isla Fisher.
David Kennedy-Cosgrove is Managing Partner at VCCP in Australia, leading our ING DIRECT and Fitness First global business. Prior to joining us in Australia, David was with the BBC in London, leading key strategic broadcast projects. David’s creative agency experience has seen him work at Weapon7/AMV BBDO in London running the Mercedes-Benz and Bacardi UK business as well as 5 years at Havas Worldwide leading FMCG clients such as Durex, Veet, VO5 and Dulux paints.
Peter graduated with an MBA in his native Vienna and has worked ever since in the communications industry, mostly on the agency side.
He is a true cosmopolite who has lived and worked in Vienna, Los Angeles, Amsterdam, Paris and London where he managed numerous global and pan-European brands.
Not least because of his background, he has a great knowledge of what it takes to succeed as a brand when crossing borders and transcending cultures while being relevant to local markets.
Peter joined VCCP in 2004 and is responsible for the international business of the agency.
Charles began his advertising apprenticeship at Burkitt’s, working subsequently at BBH and WCRS. In 2002 he decided to start working for himself and, along with his three partners (Rooney Carruthers, Adrian Coleman and Ian Priest), set up VCCP. Their founding client was O2, to whom they are eternally grateful. Over the last two decades, Charles has worked on and, in some cases, helped launch a diverse range of brands including O2, First Direct, Orange, Sony, BMW, Land Rover, Coca-Cola, Heineken, Dyson, comparethemarket.com, Hiscox and easyJet.
Outside of work Charles doggedly pursues a variety of sports including cricket, tennis, football, golf, shooting and snooker, all at a consistently low standard. Charles is a Trustee for Cricket for Change and for the Fred Foundation and he is a Director of Rugby for Change.