TituloThe Trouserless Nightmare
Agência
Campanha The Trouserless Nightmare
Anunciante Craghoppers
Marca Craghoppers
Data da primeira Transmissão/Publicação
Sector Empresarial Vestuário
Legenda Avoid the Trouserless Nightmare
História Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on… Or do they?
 
A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected! We have taken this fun and entertaining idea to deliver a strong functional message.
 
The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.

This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.
Filosofia A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected!

We have taken this fun and entertaining idea to deliver a strong functional message.

With the protection of Craghoppers trousers, you can say goodbye to the Trouserless Nightmare.
 
Problema Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on.

The outdoor clothing category so often promotes a "go for the summit" approach, and invariably uses the jacket as a hero product.

Craghoppers are choosing to cut through this vernacular with an irreverent approach to the outdoors, and their decision to promote their range of outdoor trousers.




The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.

This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.
Tipo de Mídia Viral
Comprimento
Executive Creative Director Tim Snape
Planner Micha Levy
Head of Account Management Kirstin Ross-MacLeod
Senior Account Manager Will Godwin
Creative Director Cesar Herszkowicz and Lorenzo Marri
Creative Cesar Herszkowicz and Lorenzo Marri
Head of Production  Alex Nicholson
Production Company Stink Films
Managing Director  Ingrid Raszl
Head of Production  Paula Macedo and Rogerio Maestro
Executive Producers Guilherme Passos and Carolina Junqueira
Producer Daniel Lombardi 
Editor  Danilo Abraham
Director Douglas Bernardt
Assistant Director Marina Hecker
Post Production  Warriors
Color Grading  Bleach
Sound  Satélite Audio
Director Of Photography Mauricio Padilha
Still Photographer Gleeson Paulino
Art Direction Binho Lemes

Recente Trabalho