BETC was founded in Paris in 1994 and continues to be recognized as one of the most creative and awarded agencies in the world. In Brazil, it was born in 2014, within the Havas Group and is currently the largest advertising agency in the country in terms of investment in media, according to CENP-Meios.
Havas is one of the largest global communications groups. Founded in 1835 and headquartered in Paris, it has more than 22,000 employees in over 100 countries, with operations that cover all communication disciplines and reinforce the group's position as the most integrated of all large holding companies.
BETC HAVAS is the Brazilian integrated advertising agency best evaluated by clients in Agency Scope 2022/23, a biennial study carried out by Scopen, also ranking first in more than a dozen attributes.
With more than 500 employees and offices in São Paulo and Rio de Janeiro, the agency opened in 2022, also in São Paulo, the BETC Havas Café – an Experience Office created especially to enhance the quality of human connections, adding more flavor to them through artistic initiatives, innovation and creativity.
The agency's mission is to elevate brands and businesses by making them relevant to consumers. It doesn't matter the category, product, service or channel. The solution always goes beyond traditional advertising, creating not just campaigns, but ideas that are culturally relevant, that become fashionable, jargon and stick in people's minds.