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| Titulo | #HerSheGallery |
| Agência | BETC HAVAS |
| Campanha | #HerSheGallery |
| Anunciante | The Hershey Company |
| Marca | Hershey's |
| Data da primeira Transmissão/Publicação | 2020 / 3 |
| Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
| História | For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Erh Ray |
| Director executivo criativo | Andrea Siqueira |
| Director criativo | Andrea Siqueira |
| Director criativo | Gabriel Sotero |
| Director criativo | Murilo Melo |
| Equipa criativa | André Batista |
| Equipa criativa | Diego Canhisares |
| Equipa criativa | Fernanda Peka Campos |
| Equipa criativa | James Döring |
| Equipa criativa | Milena Cabral |
| Equipa criativa | Rodrigo Casanovas |
| Account Manager | Fernanda Modena |
| Account Manager | Izabel Petegrosso |
| Account Manager | Renan Santos |
| Estrategista | Agatha Kim |
| Estrategista | Renato Duo |
| Estrategista | Mirella Nascimento |
| Estrategista | Milena Nakata |
| Estrategista | Isabela Cury |
| Estrategista | Jessica Scaraficci |
| Producer | Anna Luisa Ferraz |
| Producer | Andrea Carmassi |
| Producer | Bruna Mendez |
| Producer | Camila Lordelo |
| Producer | Luiza Mussnich |
| Fotógrafo | Estúdio Genga |
| 3D Producer | Origolab Studios |
| Editor | Tiago Hasegawa |
| Produção de som | Jamute |
| Account Manager | Kiki Eisenbraun |
| Account Manager | Sabrina Geraissate |
| Coordinator | Juliana Zuppo |
| Coordinator | Cassia Garcia |
| Sound Designer | Maria Fernanda Galetti |
| Director de publicidade | Marcel Sacco |
| Director de publicidade | Emerson Cação |
| Director de publicidade | Rodrigo Campos |
| Director de publicidade | Larissa Schreiner |
| Director de publicidade | Ana Fontes |