Titulo | The Show Must Go On |
Agência | Prettybird |
Campanha | The Show Must Go On |
Anunciante | Amazon |
Marca | Amazon |
Posted | Abril 2021 |
Sector Empresarial | Compras online e comércio electrónico |
História | A young dancer wins the lead in a winter ballet production, but COVID hits and her school is shut down. Throughout the year she trains for the performance under lockdown; in her flat with her parents and sister, via zoom with her fellow dancers, and in the hallway of her building, where she smiles at a boy her age. Later in the year, she receives terrible news; her show has been cancelled. Seeing her sadness, her sister starts making flyers. She posts them around her community. The boy reads a flyer and orders a powerful torch from Amazon. Later, the sister hands our dancer the flyer; an invitation to a ballet performance, outside, tonight. Our dancer steps out into the darkness, the music starts, and the boy shines his torch from his window, illuminating her in a spotlight. She performs as the community looks on. She finishes to rapturous applause. |
Tipo de Mídia | Outros |
Comprimento | |
Agency | Lucky Generals |
VP Global Creative | Simon Morris |
WW Executive Creative Director | Jo Shoesmith |
GM EU Integrated Marketing | Ed Smith |
Senior Campaign Manager | Jennifer Finch |
Creative Program Manager Global | Jennifer Orrestad |
Senior Creative Program Manager Global | Kara York |
Senior Campaign Manager Global | Kelly McFarren |
Head of Film | Joe Bagnall |
Assistant Producer | Camilla Hempleman-Adams |
Founder | Danny Brooke-Taylor |
Diretor dos Negócios | Minnie Vaughan |
Director criativo | Lee Smith |
Director criativo | Nick Bird |
Equipa criativa | George Allen |
Produtora | Prettybird UK |
Realizador | Melina Matsoukas |
Exec Prod | Juliette Larthe |
Lead Producer | Juliette Larthe |
Produtor executivo | Ted Thornton |
Head of New Business | Mia Powell |
Produtor de linha | Marian Mikhail |
Production Manager | Benji Landman |
Production Coordinator | Jess Glaus |
Directors Assistant | Yazz Anderson-Moore |
Directorof Photography | Rina Yang |
Designer de produção | Jahmin Assa |
Director de arte | Barbara Ayozie Fu Safira |
Costume Stylist | Matthew Josephs |
Costume Designer | Ed Marler |
Seamstress | Row Seward |
Stylist Assistant | Olivia Kaiafa |
Post Production Supervisor | Neil Cunningham |
3rd Assistant Director | Kitty Rajakulasingam |
Make-Up Artist | Mata Mumvadi |
Makeup Assistant | Marie Reitner |
Manicurist | Loui-Marie Ebanks |
Movement Director | MJ Harper |
Movement Director Assistant | Brittany Young |
Camera Trainee | Yssis McKen |
Trainee | Victoria Lawal |
Trainee | Lucia Ritucci |
Art Dept Trainee | Berhan Medhaen |
Service Company | Division |
Produtor executivo | Rok Burkovec |
Produtor de linha | Benjamin Begovic |
Production Manager | Alenka Protic |
Production Coordinator | Ida Uran |