Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge
With a broader range and bigger ideas, the shop only seems to get better
Dec. 15, 2014--inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village.
That’s where agency executive creative director Kevin Brady sat on a sunny weekend morning in November 2013, watching his 8-year-old daughter play with friends when he noticed a leather-clad and pierced mom and dad helping their young son navigate the monkey bars. Nearby, two dads pushed two daughters side by side on swings.
For a moment, Brady stopped being a dad and took in the scene as an adman. He thought that he may have found a solution for a difficult, single-word creative brief for a graham cracker brand that’s been around for 89 years but has changed in recent times.
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|Titulo||Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge|