Insights from .

By now everyone has heard that the Consumer Electronics Show (CES) has moved to a digital format for 2021. The announcement came as no surprise after most large expos and conferences have pivoted to virtual experiences. Thus far, the Consumers Technology Association (CTA) has not given us mu… ler mais

Nowstalgia is the impulse to return to an imagined past by those who never experienced it in the first place. We’ve starting idolizing an exaggerated pre-COVID existence in a way which is likely to lead to dissonance in the future. Even before the pandemic, we’ve seen the phenome… ler mais

Haley Prague joined Eventive just over a year ago and has been an important asset to the Account Services Team. We spoke with Haley on how the pandemic has caused a shift in the experiential marketing industry. How did you know Eventive was the right fit for you? For me, it was immedia… ler mais

In this sixth and final installment describing the experiential revival, we’ll explore the trend of “Privacy & Security.” In the interest of public health and safety, the Covid pandemic has created new levels of government surveillance, and relaxation of certain p… ler mais

In this fifth of six installments describing the experiential revival, we’ll explore the trend we call “Expert Guidance.” The Covid-19 pandemic has caused us to seek out information and facts more than ever before. We’ve witnessed renewed interest in data to pro… ler mais