| Titulo | The Swedish Number (98s) |
| Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
| Agência | Ingo |
| Campanha | The Swedish Number |
| Anunciante | The Swedish Tourist Council |
| Marca | Swedish Tourist Association |
| Posted | Outubro 2017 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director executivo criativo | Björn Ståhl |
| Director de contas | Joachim Ewert |
| Redator | Magnus Ivansson |
| Director de arte | Gustav Westman |
| Planeador | Julia Blomquist |
| Executivo de contas | Ashley Pultz |
| Director de contas | Seagren Doran |
| Director de publicidade | Magnus Ling |
| Director de publicidade | Jenny Engström |
| Director de publicidade | Johanna Murray |
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