TituloAndi Goes
Agência
Campanha Andi Goes
Anunciante Havas LYNX
Marca Havas LYNX
PostedJunho 2021
Sector Empresarial Agências de publicidade
Filosofia Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning. Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding and processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.
Tipo de Mídia Branded Book
Consultant
Director criativo
Illustrator
Redator
Chief Creative Officer
Chief Creative Officer
Director de contas

Outros Anúncios Desta Campanha