| Titulo | My toasties |
| Agência | Havas LYNX |
| Campanha | Hard To Say |
| Anunciante | Childhood Tumour Trust |
| Marca | Childhood Tumour Trust |
| Posted | Dezembro 2020 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| História | Neurofibromatosis 1 (NF1) is a genetic condition causing tumours to grow on nerve endings in children and young people, it’s symptoms can have a huge physical and psychological impact on those affected. It’s more prevalent than Cystic Fibrosis, Duchenne Muscular Dystrophy, and Huntington’s Disease combined yet is much less known. ‘Hard to say’ aims to change this by using unusual ways in which NF1 is sometimes pronounced to get people talking about the condition. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Creative Officer | Jon Chapman |
| Chief Creative Officer | Paul Kinsella |
| Director criativo | John McPartland |
| Designer | Roger Bradley |