Contact Information
209 10th Avenue South Suite 507Nashville TN 37203
Estados Unidos
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Basic Info
Fundada em: 1996
Rede: DAS Group of Companies (New York, Estados Unidos)
Empregados: 1500
Prêmios: 27
Trabalho Criativo: 45
Clientes: 16
Fundada em: 1996
Rede: DAS Group of Companies (New York, Estados Unidos)
Empregados: 1500
Prêmios: 27
Trabalho Criativo: 45
Clientes: 16
Critical Mass
209 10th Avenue South Suite 507Nashville TN 37203
Estados Unidos
Insights from Critical Mass
Grant Owens talks beyond brand purpose on Let's Talk Branding Podcast
September 9, 2019
In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.
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The importance of gamefulness to experience design
August 30, 2019
In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...
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Meet the Digital 40 over 40 honorees: Dianne Wilkins
August 27, 2019
Dianne Wilkins is CEO at Critical Mass and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why her job is more than just a job, how her employees are a constant source of inspiration and why human interaction should never go digital
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Is VR ready for your retired in-laws?
August 27, 2019
A devoted son-in-law talks about why his mother-in-law and other retirees deserve a great VR experience, and what VR needs to do to meet their needs.
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Chris Gokiert featured on Top Interactive Agencies
August 1, 2019
“When I joined Critical Mass, the ‘Internet’ was still the Wild West,” recalls Chris Gokiert, who has been Critical Mass' President for over a decade.
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