Titulo Greatest Outback Of All Time (G.O.O.A.T.)
Agência
Zulu Alpha Kilo
Campanha
Greatest Outback Of All Time (G.O.O.A.T.)
Anunciante
Subaru Corporation
Marca
Subaru Canada
Data da primeira Transmissão/Publicação
2019 / 10
Sector Empresarial Outros
História Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.
Tipo de Mídia
Interatividade
Comprimento 115 seconds
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Creative Directors
Susie Lee, Jonathan Smith
Art Directors
Michael Siegers, Alem Duranovic
Writers
Jonah Flynn, Jackson Kemp
Agency Producer
Revital Grunberg, Houng Ngui, Allison Dick
Account Team
David Tremblay, Tony Ciccia, James Farquharson
Planning Team
Tim Hopkins, Carly Miller
Developer
Kyle Collins
Client
Subaru Canada
Clients
Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency
Rinaldi
Media Agency
OMD
Media Team
Michelle Jairam, Martine Farrow, Cobi Grein
Production House
Spy Films
Director
Fatal Farm
Production House Executive Producer
Natalia Winardi
Production House Producer
Vanessa Lenarduzzi
Director of Photography
Todd Duym
Editing Company
Zulubot
Editor
Jay Baker
Online
Alter Ego
Special Effects
Darren Achim/Eric Perrella
Animation
Ian Flaig, Tom Wolstenholme
Colourist
Eric Whipp
Post Producer
Pallavi Joshi-Firby
Audio Post Facility/Music House
Eggplant Music & Sound
Audio Director
Adam Damelin
Producer
Nicola Treadgold
Engineer
Nathan Handy
Photographer
Noel Hendrickson.
Studio Artist
Jeannette Downes
Retouching
Brandon Dyson