TituloMake Love Not Walls 3
Agência
Campanha Make Love Not Walls
Anunciante Diesel
Marca Diesel
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Armazéns de roupa e acessórios
História Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. "Make Love, Not Walls” is a message of defiant hope and positivity in the midst of dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
Tipo de Mídia Imprensa e publicações
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Fotógrafo
Producer
Producer
Director de fotografia
Designer de produção
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