To promote its new store, Free is not going to do anything at all and let people pass the information onto each other. Introducing Find the Number.
Filosofia
Thanks to a colorful display window, passers-by are invited to take part in a game: send the address of the new Free store by text message to a random number. If the phone in the store rings, then the person who sent the SMS wins it.
Problema
Announcing the opening of a store is never easy, especially on a limited budget...