Titulo | Freebox POP |
Agência | Herezie |
Campanha | Freebox POP |
Anunciante | Free |
Marca | Free |
Data da primeira Transmissão/Publicação | 2020 / 7 |
Sector Empresarial | Outros |
História | French telecommunications brand Free appoints creative hot shop Herezie to sign a campaign launching its new Internet box: the Freebox POP. Aimed at its young and tech-savvy audience, the campaign is an ode to pop culture, celebrating the new Freebox with the light-hearted, offbeat and roguish tone that characterizes the brand. Beyond ensuring that the name of the new Freebox sticks in everyone's heads, the TVC highlights the main strengths of the new product, specific to Free’s values: its connectivity (5GBit/s speed, Wi-Fi repeater included), design (small and round), content (TV/replay included, VOD & SVOD access, soccer app...) and accessibility thanks to its excellent value for money. All this including the classic features of the Freebox POP (TV, downloading, series, films, gaming, music, live TV control...) highlighted in a series of dynamic transitions which give the film an energetic, lively and colourful aesthetic. For the direction of the film produced by Left Productions, Free and Herezie pulled out all the stops, choosing two of French pop culture’s rising stars: Adrien Lagier and Ousmane Ly (the younger brother of the famous film director, Ladj Ly), who are known in the world of music videos (Orelsan, Niska, Lomepal) and entertainment (French stand-up comedian Fary latest show “Hexagone”). For the music the agency called on the talent of France’s rap rookie of the year, Gambi, with his hit “Popopop”, which was top of the charts for several weeks. We definitely won’t forget the name of the new Freebox. |
Filosofia | French telecommunications brand Free appoints creative hot shop Herezie to sign a campaign launching its new Internet box: the Freebox POP. Aimed at its young and tech-savvy audience, the campaign is an ode to pop culture, celebrating the new Freebox with the light-hearted, offbeat and roguish tone that characterizes the brand. |
Problema | Ensuring that the name of the new Freebox sticks in everyone's heads while highlighting the main strengths of the new product, specific to the brand values in a hyper-competitive market. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Gambi - Popopop |
Mais Informações | http://www.hereziegroup.paris/ |
Advertiser | Free |
Head of Marketing | Camille Perrin |
Head of Advertising | Gwendoline Helary |
Agency | Herezie |
Chief Executive Officer | Andrea Stillacci |
Executive Creative Directors | Paul Marty, Etienne Renaux |
Art Directors | Raphaël Sold, Natan Ritaly |
Group Account Director | Dimitri Boudnikoff |
Account Director | Marine Chenu |
Account Manager | Lisa Duchein |
Agency Producers | Barbara Vaira, Tanya Kozlova |
Production | Left Productions |
Directors | Adrien Lagier & Ousmane Ly |
Director of Photography | Fabio Caldironi |
Producer | Christelle Kouyami |
1st Assistant Director | Valentin Peoc’h |
Line Producer | Sylvain Carellas |
Production Coordinator | Lisa Monnet |
Casting | Sarah Bouzi |
Set Designer | Tinka Rodriguez |
Stylist | Axelle Gomila |
Production Manager | Benoît Berland |
Production Assistant | Magali Mennessier |
Postproduction Supervisor | Charlotte Riquel |
Editing | Tom Le Squer |
Color Grading | Florian Martiny |
VFX | Lucas Latil |
Original Music | Ghetto Bird |
Music | Gambi ‘Popopop’ |
Sound Design | Benzene |