TituloBody Can't Wait
Agência
Campanha #Bodycantwait
Anunciante Handicap International
Marca Handicap International
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Acções caridade, fundações, voluntariado
História Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond.
Tipo de Mídia Case Study
Comprimento
Chief Operating Officer (COO)
Chief Executive Officer (CEO)
Director executivo criativo
Redator
Redator
Director de arte Raphael Stein
Director associado de arte
Produtor da agência
Director de contas
Supervisor de conta
PR
Produtora
Producer
Produtor executivo
Realizador
Realizador
Director de fotografia
Model Making
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade

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