Titulo | The Pyramids |
Agência | Juniper Park\TBWA |
Campanha | The Traveller's Travel Card |
Anunciante | CIBC |
Marca | Aventura |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Cartões de crédito |
Legenda | The Traveller's Travel Card |
História | Five years ago, Aventura was launched with a category-differentiating promise of “flexibility” – being able to fly on any airline, any seat, when you wanted. Since then, that message has become table-stakes in the travel rewards card category with competitors now trying to gain attention with ever growing offers of more and more points for signing up. Given recent changes in the category, the opportunity was ripe for Aventura to once again break out of the sea of sameness and establish a new point of differentiation to drive growth and category leadership. |
Filosofia | Research show consumers want to be travellers not tourists: they are yearning for authentic experiences when they travel. Leaning into its unique Travel Assistant, Aventura helps you create personalized travel experiences that will leave lasting memories. |
Tipo de Mídia | Exterior |
VP, Marketing & Client Communications | Jennifer Davidson |
Senior Director, Marketing Communications | Angela Sarino |
Director, Marketing Communications | Mark Ardern |
Senior Manager, Marketing Communications | Vanessa Bresee |
Creative Agency | Juniper Park\TBWA |
Chief Creative Officer | Graham Lang |
Group Creative Directors | Andy Linardatos & Hylton Mann |
Copywriters | Lorne Heller, Molly McKay |
Art Directors | Justin Luu, Adam Brewer |
Planners | Yeda Beraldo, Michael Kates |
Video Producer | Risa Sone |
Integrated Producers | Laura Felstiner, Alan St Ana, Toby Sime |
VP, Group Account Director | Shelly-Ann Scott |
Account Executive | Rachel Colomby |
Media Planning & Buying | Mediacom |
Production House | Ad Hoc Content |
Directors | 'Peter Martin' (Peter Livolsi & Martin Dix) |
Offline Editorial | School Editing |
Editor | Brian Wells |
Online Editorial & VFX | Fort York |
Editor & VFX | Mike Bishop |
Music House | Eggplant |
Talent Director/Supervisor | Rocco Gagliese |
Audio Engineer | Nathan Handy |