March 6, 2024
The latest Tres Cruces campaign reflects the commitment of the iconic local brand to its community Ogilvy Peru and Tres Cruces beer created an initiative called "El Patrocinador de los más bravos", which shows unconditional support to local heroes, who do not have the necessary resources bu… ler mais
March 6, 2023
Ogilvy Peru was selected by Heineken to manage the comprehensive strategy of its brands: Heineken, Amstel, and Tres Cruces in the country. " We are so happy to join the Heineken world and start a new stage together" said Carlos Peñaherrera, CEO of Ogilvy Perú and Ecuador. "It is a great chal… ler mais
September 19, 2022
Carlos Peñaherrera has been appointed CEO of Ogilvy Perú and Ecuador. The Executive will lead business in both markets, promoting the development of Advertising, Brand and Content; Consultant; Health & Wellness; Experience and PR pillars. "Carlos is a great professional and, above all, … ler mais