Heineken names Ogilvy Perú as agency

Ogilvy Peru was selected by Heineken to manage the comprehensive strategy of its brands: Heineken, Amstel, and Tres Cruces in the country. " We are so happy to join the Heineken world and start a new stage together" said Carlos Peñaherrera, CEO of Ogilvy Perú and Ecuador. "It is a great challenge to communicate a premium brand with such global presence as Heineken and Amstel, and consolidate in the local market a product as genuine as Tres Cruces. We have a solid team to achieve it, at Ogilvy we stand out by being partners of our clients" added Peñaherrera.

Gianfranco Barreto, Heineken Marketing Director, expressed: “we´re focusing on positioning each brand in order to boost our portfolio. This leads us to look for a creative partner with experience in the category, with global tools and a creative level that allow us to nurture the needs of our portfolio. At Ogilvy we find the support of a talented senior team, full of energy and good vibes.”

“We want to build a solid relationship as partners that allows us to strengthen our brands in the market and win the hearts of our consumers through relevant and transcendent creativity. We are convinced that Ogilvy will be a key player in facing the challenges we have with each brand in our portfolio.” explained Barreto.

"It will be a pleasure to work with Gianfranco Barreto and his team, since we share the way in which we honor the relationship between agency and client. This closeness is what will allow us to have great results and together take Heineken brands to the next level” said Nicolás Llano, Chief Growth Officer of Ogilvy Perú.

"Our focus will always be on making brands matter, on bringing them closer to consumers in a relevant way. To achieve this, it´s really important to have the support and the energy of a client with courage" said Yasu Arakaki, Chief Creative Officer of Ogilvy Perú and Ecuador. "It´s an incentive to work for such important brands and contribute to the business looking for creative solutions" concluded Arakaki. 

Photo: from left to right: Camila Gonzalez, Brand Manager National Brands Heineken Company. Giuliana Dongo, Brand Manager International Brands Heineken Company. Gianfranco Barreto, Marketing Director Heineken Company. Nicolás Llano, Chief Growth Officer Ogilvy Perú. Yasu Arakaki, Chief Creative Officer Ogilvy Perú & Ecuador. Carlos Peñaherrera, Chief Executive Officer Ogilvy Perú & Ecuador.