| Titulo | FEEL THE ALPS |
| Brief | The film invites us to literally FEEL THE ALPS. No artifice, or distracting music. The whole experience was real, shot in the Alps in Europe, getting the real emotions of the actors truly connecting with nature... the air, the winds, the smells, the cold, the serenity, the fresh water, the essence of the trees. Despite the complexity of shooting in winter on location at an altitude of 2000m, during a global pandemic, we really wanted to depict the true experience of the Alps. The film follows the seamless journey of two friends flying over the Alps and connecting with the elements, a raw experience of a simple product truth: with Edelweiss you literally feel the freshness of the Alps in every sip. The peaceful vibe of the spot stands out in our current noisy media landscape. |
| Agência |
FRED & FARID Los Angeles
|
| Campanha |
FEEL THE ALPS
|
| Anunciante |
Heineken
|
| Marca |
Alcoholic Drinks
|
| Posted | Novembro 2021 |
| Sector Empresarial | Bebidas alcoólicas
|
| História | Edelweiss Premium Wheat Beer (Heineken Group) launches “FEEL THE ALPS”, a sensorial campaign entirely shot in real conditions in the European Alps. This campaign is a new chapter of a global brand platform “FEEL THE ALPS”.The film invites us to literally FEEL THE ALPS. No artifice, or distracting music. The whole experience was real, shot in the Alps in Europe, getting the real emotions of the actors truly connecting with nature... the air, the winds, the smells, the cold, the serenity, the fresh water, the essence of the trees. Despite the complexity of shooting in winter on location at an altitude of 2000m, during a global pandemic, we really wanted to depict the true experience of the Alps. The film follows the seamless journey of two friends flying over the Alps and connecting with the elements, a raw experience of a simple product truth: with Edelweiss you literally feel the freshness of the Alps in every sip. The peaceful vibe of the spot stands out in our current noisy media landscape.Born in the Alps in 1646, Edelweiss was the world’s first wheat beer. Brewed with all natural ingredients, and a refreshing hint of mountain herbs: sage, elderflower and coriander. The Heineken Group decided to relaunch this beer globally with a modern touch, a sleek design and a premium visual identity, aiming to reach both female and male urban Millennials around the world. Edelweiss is a truly new beer experience, with a unique provenance from the Alps.The campaign (which includes films, KVs and social posts) will run in all key markets, starting with APAC (Korea, Singapore, China,...), Russia and South America (Chile).Edelweiss. Feel The Alps. |
| Tipo de Mídia |
Viral
|
| Client |
Heineken Group
|
| Global Director International Premium Beer(client) |
Marcelo Amstalden Möller
|
| Senior Global Marketing Manager (client) |
Eric Halgand
|
| Agency |
FRED & FARID Los Angeles
|
| Chief Creative Officers (agency) |
Fred & Farid
|
| Creative Director (agency) |
Nicolas Berthier
|
| Art Director (agency) |
Pierrick Jégou, Bridget Callahan
|
| Business Director (agency) |
Jules Chaffiotte
|
| Executive Producer (agency) |
Amanda Van Caneghem
|
| Business Affairs (agency) |
Jaime Szefc
|
| Production Company |
Caviar
|
| Service Production Company |
Division
|
| Director |
Arnaud Uyttenhove
|
| DOP |
Ben Seresin
|
| Executive Producer |
Michael Sagol
|
| Line Producers |
Maggie McLean & Urska Vardijan
|
| VFX Supervisor |
Ben Dekeyser
|
| Product Stylist |
Klemen Stare
|
| Drone Pilots |
Filip Brazdil & Simon Haupt
|
| Editorial |
Cabin Edit
|
| Editor |
Mischa Meyer
|
| Assistant Editor |
Jonatas da Silva
|
| Executive Producer |
Adam Becht
|
| Head of Production |
Liz Lydecker
|
| Post Producer |
Dale Nicholls
|
| VFX & Online |
Shape and Light
|
| Executive Producer |
Cara Lehr
|
| VFX Head Creative |
Rob Trent
|
| VFX Producer |
Arielle Weir
|
| Flame Artist |
Sarah Marikar
|
| Colorist |
Emiliano Serantoni
|
| Music Composer |
Ali Helnwein
|
| Sound Design & Audio Mix |
Massive Music
|