Titulo@imma.gram
Agência
Campanha New flavor Magnum Matcha
Anunciante Unilever
Marca Magnum
Data da primeira Transmissão/Publicação
Sector Empresarial Gelados
Legenda Never Stop Playing
História #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream.
Problema This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market
Tipo de Mídia Viral
Comprimento
Actor/celebridade
Chief Creative Officer
Director executivo criativo
Director assistente criativo
Redator
Director de arte
Estrategista
Estrategista
Supervisor de conta
Supervisor de conta
Produtor da agência
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Produtora
Chief Executive Officer (CEO)
Producer
Producer
Producer
Producer
Produtor de linha
Realizador
Director de fotografia
Pós produção
Editor
Editor
CGI

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