Titulo | Our House is on Fire |
Agência | FRED & FARID Los Angeles |
Campanha | Our House is on Fire |
Anunciante | Fridays For Future |
Marca | Fridays For Future |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Questões ambientais e animais |
História | The spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire. Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.” |
Tipo de Mídia | Televisão |
Comprimento | |
Supervisor de publicidade | Joe Hobbs |
Chief Creative Officer | Fred & Farid |
Redator | Radouane Guissi |
Director de arte | Radouane Guissi |
Director de arte | Chelsea Steiger |
Supervisor de conta | Jules Chaffiotte |
Produtor da agência | Amanda Van Caneghem |
Produtora | Ways and Means |
Produtor executivo | Lana Kim |
Produtor executivo | Jett Steiger |
Director de fotografia | Pat Scola |
Designer de produção | Robert Fox |
Wardrobe Stylist | Laura Francis |
Empresa de produção | Exile Editorial |
Editor | Kyle Brown |
Sound Designer | Colin Alexander |
Mixer | Colin Alexander |
Efeitos especiais | Method Studios |
VFX Executive Creative Director | Ben Walsh |
Lead Flame Artist | Matt Welch |
VFX Executive Producer | Scott Boyajan |
VFX SENIOR PRODUCER | Pip Malon |