TituloFastest annual report in the world
Campanha Fastest annual report in the world
Anunciante Puma
Marca Puma
Data da primeira Transmissão/Publicação
Sector Empresarial Roupa Desportiva
História Athletic footwear and clothing brand Puma introduces the world's fastest annual report. Reading it, you can tear through 240 pages in 9.58 seconds. Which also happens to be Usain Bolt's 100 meter world record. Puma: forever faster.
Filosofia Publicis Pixelpark has been working with PUMA to help drive their corporate mission statement "Forever Faster". It includes the print edition of the annual report 2017, the invitation to the annual General Meeting and a microsite, which is also embedded in the movie "9.58 Seconds".
Tipo de Mídia Web site
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