Press Releases - Havas London - Havas London Press Releases at en-us Copyright 2020 EDF SHOWCASES NUCLEAR AND RENEWABLES CREDENTIALS IN DEBUT CAMPAIGN FROM HAVAS ‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand creative and media accounts into Havas’s King’s Cross Village in April 

 Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it.

Its unique combination of wind, nuclear and solar energy production is highlighted in a new TV ad, the first since EDF consolidated its UK brand creative and media accounts into Havas earlier this year. Accompanied by video on demand and digital executions, it positions EDF as an energy firm making a tangible difference in helping the nation to achieve its net zero ambitions.

Set to Richard M. Sherman’s Busy Doing Nothing, it features EDF engineers up and down the country who have never been busier helping to reduce UK’s carbon emissions to nothing. It was shot at EDF locations across the UK including Hinkley Point B power station and the Hinkley Point C construction site, a solar panel installation on the roof of a Tesco in Bicester, its battery storage facility in West Burton, Teesside offshore wind farm, Torness power station in Scotland and Dorenell wind farm in Scotland.

It was created by Dan Cole and Andy Garnett at EDF’s lead strategic and creative agency, Havas London, and directed by Academy Films’ Marcus Söderlund, best known for his cinematic spots for brands including Audi, Volvo, Honda and Vodafone. Media planning and buying is through Havas Media Group, which was appointed to EDF’s brand account, in addition to its existing corporate remit, alongside Havas London earlier this year.

The campaign launched through an ITV Proudly Presents partnership, brokered by Havas Media Group, which saw a 10" ITV introductory ident and the first showing of the 60" advert during new Sunday night drama, Singapore Grip, last night (20 September).

Di Bowden, Head of Brand and Marketing at EDF, says: “A big energy company talking about being ‘green’ might seem obvious, but we’re not just talking about it, we are doing something about it. That’s the EDF difference.

“Together, we’re generating the right mix of zero carbon electricity, using wind, nuclear and solar, to power the nation today and building the infrastructure a low carbon Britain will need tomorrow. We’re also offering all our home and SME customers energy tariffs that are backed by zero carbon electricity as standard. From turbines to tariffs, electric cars to electric heating, we’re busy doing everything we can to help Britain achieve net zero and that’s what this campaign is all about.”

Vicki Maguire, Chief Creative Officer at Havas London, says: “Many energy companies tout their green credentials, but as we enter the deadline decade, offsetting alone won’t cut it. The solution lies not in re-selling, but production – and the fact is more than a fifth of the UK’s energy is produced by EDF. It’s about action, not words – and so the fact EDF is also the largest producer of zero carbon electricity is a tangible, compelling, urgent story, and one we are proud to help tell. There’s no company doing more to ensure we meet our net zero target.”

Patrick Affleck, CEO at Havas Media Group UK&I, says: “We are proud to work with both EDF and our partners at Havas London portraying an important story in a way that will reach and resonate with so many. Giving consumers a simple way to contribute to the nation’s net zero target through their energy provider at no extra cost is a genuinely unique proposition and we are excited to see this campaign brought to life with the brand-new messaging.” 

2020-09-22 00:00:00
CRÉATEURS DE COMFORT: HAVAS AND CITROËN GO TIME-TRAVELLING IN CHARMING ANIMATED FILM SERIES - Inspired by Citroën’s history of on-board innovation, the series pays homage to the stories behind some of the brand’s most iconic vehicles -

French car marque Citroën has unveiled its latest UK marketing campaign: a series of eight charming animated films inspired by the history-steeped stories behind some of its most iconic vehicles. Since being formed in 1919, Citroën has been at the forefront of automotive comfort – so, inspired by this rich heritage, this celebratory series looks at the past, present and future when it comes to comfort.

Devised by creative agency Havas London and brought to life by design studio Made by Radio, the 15” animations take inspiration from the brand’s centenary last year – referencing the style, typography, art direction as well as the colour palette and animation styles that have been adopted throughout the years, with care and attention paid to developing animations that perfectly encapsulate the Citroën brand.

The first animation in the Créateurs De Comfort series is set against the backdrop of 1938 Paris and centres around a bank robbery and the legendary Citroën Traction Avant. The story sees a group of gangsters thinking they have escaped from the police in their Citroën Traction Avant, before the police ramp up their pursuit, but this time in the same iconic vehicle, catching the perpetrators in a dramatic ending.

The second animation takes place in Normandy in 1948 and features the iconic Citroën 2CV. A farmer is in a hurry on his way to market, but thanks to the 2CV’s soft suspension, he can take a detour when his route is blocked without breaking any of the eggs he’s transporting. Eagled-eyed viewers will also notice the inclusion of an iconic Citroën road sign and some interesting market square detail in the animation.

The other short films are a compilation of Citroën’s most iconic vehicles and their unique histories and achievements. The models featured have, at some point in the brand’s history, revolutionised automotive comfort, and the stories convey how Citroën’s comfort offering has advanced over the years.

They include the Type H van taking part in the 1969 Mount Ventoux cycle race and the CX Safari acting as the ‘original steady cam’ as part of the Aintree race meetings between 1980 and 1989. The series also includes Citroën’s newest model, C5 Aircross SUV taking on the steepest street in Wales, and a look to the future with its 19_19 Concept car.

All animations end with each of the iconic Citroën vehicles transforming into the new C5 Aircross SUV Hybrid, an iconic vehicle to kick-start the next chapter in the brand’s history, its Electrification Offensive.

The animation cells have also been adapted into a Marvel-style graphic comic entitled Incredible Comfort Tales, which will be made available to Citroën fans and stocked in the Citroën Boutique Lifestyle store.

Souad Wrixen, Marketing Director at Citroën UK, says: “At Citroën we endeavor to always put our consumers at the heart of everything we do, and the animations we’ve created are a celebration of real Citroën stories that are inspired by you.

“The animations run through different eras which demonstrate the Brand’s expansive history and we are confident that such stories will also resonate with a range of different age groups. We believe comfort is key for all and we hope the animations tell the story of how it is embedded into everything Citroën does.”

From the revolutionary ‘Moteur Flottant’ (floating engine) to the innovative suspension with Progressive Hydraulic Cushions®, Citroën has always been at the forefront of automotive comfort. Citroën’s benchmark in comfort is reflected in the Citroën Advanced Comfort® programme, aimed at bringing unprecedented comfort to every passenger.

2020-09-11 00:00:00
  • The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020
  • It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions
  • Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
  • Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects Durex’s commitment to being a ‘mainstream activist’ against stigmas and taboos and to champion a world of uncensored sex for all.

    Despite research indicating people have anal sex more than 56 billion times every year, societal taboos around anal sex are still rife – including from the vast majority of mainstream media owners, who explicitly prohibit any reference to it in advertising. To bypass these restrictions, Durex has unveiled a series of billboards that avoid explicitly referring to anal sex, instead decrying the fact that ‘it’s 2020, and we still can’t talk about normal sex here’. These billboards instead encourage people to visit Durex’s educational online hub, which includes a wealth of information and advice around anal sex and which aims to improve the experience of anyone currently having anal sex or simply those who would like to explore it.

    Moving away from the restrictions of paid media, the campaign also identifies and addresses a glaring omission within the Kama Sutra. Recognised as one of the most comprehensive guides to sex and intimacy, it spans 36 chapters across seven books – and yet includes very little positive reference to anal sex within its pages.

    To rectify this, Durex has worked with French sex expert Maïa Mazaurette to publish ‘The Forgotten Chapter’ of the Kama Sutra, showcasing the potential of anal sex for shared pleasure and intimacy. Five positions including The Fearless Cowgirl and Ride the Tiger are beautifully depicted in a series of vivid and intimate illustrations by artist and illustrator, Shreya Gulati, featuring a diverse array of couples exploring anal sex.

    The stunning, one-of-a-kind manuscript was exhibited on Rue de Turenne in Le Marais, Paris from 28-31 August, enabling Parisians to support the cause in championing a world of uncensored sex for all, before being published online at later this month. In France, 4 in 10 people reported having anal sex in the past year2.


    Oriane Kowalczyk, Marketing Director, RB Health France, Belgium & the Netherlands says: “Anal sex has been under-represented in the mainstream for far too long. So often our pre-conceptions are based on outdated cultural references as well as clichés, and the reality today is that a quarter of couples are having anal sex or want to explore it. Those couples deserve the right education, knowledge and products to make shared pleasure possible. Yet, we can’t talk about it. We hope this is the first step in encouraging a more open conversation and a world of uncensored sex for all.”

    Elliot Harris, Global Executive Creative Director RB at Havas London, says: “Anal sex is not uncommon, and it’s not abnormal…yet we can’t talk about it on TV, in newspapers, on billboards or even online through social platforms. It’s time to end the stigma around any sex branded as ‘different’ and the negative connotations that implies – and that includes censorship from media owners – to democratise good sex for all.”


    Daniel Roberts, Creative Director at One Green Bean, adds: “When we discovered the censorship of anal sex dated all the way back to the most historic of sexual texts, the Kama Sutra, we knew this was where we needed to make a change and spark a conversation on a subject Durex is prohibited from openly talking about. The addition of The Forgotten Chapter gave us an opportunity to update the thousand-year-old original with a modern, inclusive, gender-neutral and open approach to all sex.”


    The campaign launches Durex’s Perfect Gliss (already available in the UK as ‘Perfect Glide’) across France and Benelux, a silicone-based lubricant with a long-lasting, non-drying formula to enhance shared pleasure during anal sex. It becomes the first lube specifically formulated for anal sex available in pharmacies, supermarkets and major retailers – not just online or from sex shops.


    1 ([56.35bn total (male) occasions vs. 43.92bn (male) occasions with lube] - Sample Size 7,985 Lubricant U&A, 2018)
    2(360 respondents - Toluna quicksurveys: Pain points with lubes for anal sex, Sept 2019)

    2020-09-08 00:00:00
    Carling LAUNCHES campaign to SUPPORT THE local PUB ‘Support Your Local’ will see Britain’s #1 beer shine a light on the importance of the local pub

    * Carling will return to TV screens this September, and run across social, VOD and radio from August, to champion the vital role local pubs play in communities throughout the UK

    18 August 2020: Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub.

    The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September.

    Support Your Local, developed by Molson Coors’ lead creative agency Havas London and supported below-the-line by Carling’s PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times.

    Filmed at a local pub with a real landlord, the campaign will champion the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply giving them your backing through social channels and community groups.

    Utilising its position as Britain’s #1 beer to reach a wide audience, Carling will showcase how the local pub is where old stories are remembered and new ones are made; the best place for a nice cold pint; but much more than that – a place which is at the heart of our communities.

    Support Your Local will be amplified with a PR and influencer campaign which will see celebrities and influencers share their experiences of returning to their local, highlighting how pubs are still a place for people to enjoy safely.

    The campaign is the next phase of Carling Made Local, which champions and supports people who are making a positive impact in their hometown – just like Carling which is brewed by local people in the historic brewing town of Burton-on-Trent.

    Phil Whitehead, Managing Director, Western Europe, Molson Coors, said: “Pubs and bars across the country have been working tirelessly to make sure they’re providing a safe and welcoming environment for regulars and new customers, and as Carling is Britain’s #1 beer we have an opportunity, and a responsibility, to use our voice to showcase the incredible role they play.”

    “We know that pubs are an integral part of what makes Britain special and they are so much more than just a place to go for a drink. Yet many will be facing an uncertain and challenging future. That’s why we’re calling on everyone to join us in supporting their local in whatever way they can to help make sure that they continue to be the cornerstone of our communities, and a place where we can all continue to remember old stories and make new memories for generations to come.”

    Vicki Maguire, Chief Creative Officer at Havas London, says: “Pubs are woven into the very fabric of the local communities at the beating heart of this country. From the swifty or the gastropub lunch to the footy and the darts – pubs’ closure during lockdown left a fundamental void in all our lives. Where they’ve always been there for us, now we need to be there for them – and while this film is all about what we’ve missed, it’s also about what we can start to get back.”

    *Nielsen Off Trade MAT Volume, 05.01.2019. CGA On Trade MAT Volume, 03.11.2018 

    2020-08-19 00:00:00
    HAVAS LONDON PARTNERS WITH CREATIVE EQUALS TO OPEN SOURCE ITS ANTI-DISCRIMINATION INITIATIVE - The ‘zero tolerance’ guidelines, which empower staff to speak out when an
    incident occurs, will be made available to all following considerable industry interest -

     Creative agency Havas London has partnered with diversity, inclusion and equality organisation Creative Equals to launch Press Pause – an anti-discrimination initiative that provides a robust, formal framework through which employees can challenge problematic views and behaviours. 

    The guidelines, which empower employees to ‘pause’ an uncomfortable or problematic encounter before a number of potential next steps are taken, cover ‘any exchange where behaviour is shown or something is said or implied (including microaggressions) that is deemed prejudiced, discriminatory, derogatory or negative toward any one person or more’. This includes internal exchanges as well as those with clients and suppliers.

    Once an encounter is ‘paused’, the individual can either voice their concern (if they feel safe to do so), move the conversation onto an appropriate topic and later raise their concern with a nominated person, or remove themselves from the situation and later raise their concern with a nominated person. Further steps will then be taken, the exact nature of which are dependent on the circumstances of the incident.

    The full Press Pause policy, which has been used by Havas London since January 2019, is backed by Creative Equals and will be published at for any organisation to adopt, adapt or take inspiration from.

    The unusual move to open source this policy follows considerable interest from other agencies after Havas London and Havas helia CEO Xavier Rees discussed its application at a recent Creative Equals CEO event. It also an acknowledgment that the industry lacks a codified means through which its people can confidently challenge discrimination in all its guises, particularly in circumstances where a power imbalance may exist. 

    Rees says: “It is incumbent on all of us to call out discrimination, wherever we see it. If we don’t, we are complicit. As an agency leader, I need to ensure everyone is able to do that, with confidence and without fear. Press Pause arms our people with the right tools when faced with a difficult situation and empowers them to address it through a clear process and the right support.

    “No more turning a blind eye to comments, actions or requests we know are not okay. We introduced these guidelines last year, and they have since been used on multiple occasions to positive effect. They have led to some difficult, but necessary, conversations, each time with a satisfactory outcome that otherwise would not have happened. It’s imperative we work together as an industry to root out discriminatory views, and it has become increasingly clear that Press Pause is too important an initiative to keep to ourselves.”

    Ali Hanan, Founder and Chief Executive of Creative Equals adds: “In every situation, to achieve inclusion, we have to be able to speak out when something feels ethically or morally wrong. Many of the stories we are hearing also fall foul of the Equalities Act and are potentially discriminatory. This also puts our staff in a situation where they can experience deep trauma. It is our duty of care as leaders to also protect our staff and give them a way to protect themselves and the integrity of the work they are creating, which is what ‘Press Pause’ does. We know psychological safety is key to driving equity and inclusion. The fact is diverse staff will not stay in your business or the industry if their voice is not respected, valued and heard, but for many, it can be challenging to speak up, particularly in front of clients or in situations where they are not in a position of power. We hope ‘Press Pause’ will become part of a wider industry charter, which we are working on currently.’

    Download your copy here:





    2020-08-05 00:00:00
    Creativity in lockdown: how have agencies coped? Creativity in lockdown: how have agencies coped? 

    2020-06-17 00:00:00
    Do brands need to decide which consumers they want to keep? The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views. 

    2020-06-11 00:00:00
    'We don't have a clue': Chaka Sobhani on creativity during the pandemic Creative problem solving: Vicki Maguire and other industry CCOs get real about making it work during the pandemic. 

    2020-06-09 00:00:00
    The Pitch Fanzine — Senior — Xavier Rees Have a plan - but only as a basis from which to change'. Read about this, and other principles we've used to navigate 2020, in Xavier Rees' column for The Pitch Fanzine 

    2020-06-06 00:00:00
    THANK YOU: HAVAS CAMPAIGN FOR THE DEPARTMENT FOR EDUCATION PRAISES ALL THOSE WHO HAVE KEPT CHILDREN LEARNING IN LOCKDOWN Ahead of the phased opening of UK schools to more pupils from Monday, 1 June, the Department for Education has released a film thanking all those who have kept learning going during the lockdown. Created by Havas London, it celebrates the hard work, dedication and ingenuity shown by teachers and parents alike as they’ve kept the nation’s children learning from home throughout the past 10 weeks.

    The uplifting film has been created exclusively using real footage, captured organically by teachers and parents as they and their children have adapted to remote learning and home schooling. It showcases teachers’ passion for teaching and some of the innovative ways they have stayed connected with their classes, as well as the patience, enthusiasm and commitment shown by parents in unquestionably challenging circumstances. It also captures the enjoyment and gratitude of children themselves, who have adapted so brilliantly to new ways of learning at home.

    It is set to George Ezra’s Pretty Shining People, after the Brit Award-winning artist – whose parents are both teachers – donated use of the song to this campaign for a nominal fee. It was created by Dan Cole and Andy Garnett.

    Chloe Saklow, Deputy Director: Teaching – Customer and Brand at the Department for Education says: “Thank you to everyone who has kept our children learning whilst schools have been closed. Teachers, parents and carers have all stepped up, helping to ensure our children’s education was able to continue. As schools open to more pupils, we wanted to celebrate these everyday heroes and say ‘thank you’ to them for all they have done.”

    Vicki Maguire, Chief Creative Officer at Havas London adds: “As far as I’m concerned, teachers are up there on the same pedestal as our emergency services. They do an extraordinary job at the best of times, and these are not the best of times. Their imagination, dedication and passion throughout has been properly inspiring. And here’s to all the honorary teachers, the home schooling heroes who have kept our kids learning – I don’t know how you’ve done it. This is our love letter to them all.” 

    2020-06-02 00:00:00
    LET’S NOT GO BACK TO NORMAL, SAYS DUREX As countries around the world outline plans to ease lockdown restrictions and people begin to look toward some semblance of normality, Durex has encouraged people not to go back to normal – because normal wasn’t good enough.

    Pointing to ‘norms’ such as shaming women who carry condoms, men not wearing them because they don’t like the ‘feel’ and one million preventable STIs every single day, the world’s leading sexual wellbeing brand argues that the current crisis represents a unique chance to reset what is ‘normal’ – and that nobody should want to return to a normal where we weren’t protecting ourselves and each other anyway.

    This latest execution of Durex’s new positioning, ‘Challenge the Norms’, was devised by the RB brand’s global creative agency Havas London and centres around an empowering manifesto, delivered across owned channels and social, plus further executions over the coming weeks. It reads:


    Let's not go back to normal.

    For too long, normal just wasn't good enough.

    Normal was making rubbish excuses for not wearing a condom.

    Normal was shaming women for even carrying one.

    Normal was one million needless STIs every. single. day.

    So, this is a call to arms, legs, bums and private parts.

    Let's not go back to normal.

    The world has never been

    so ready for change.

    So, let's all change it for the better.

    For each other.

    Sure, it's been pretty weird lately.

    But, weirdly, that's what makes 2020 so important.

    So when it's time to get back out on the streets.

    And jump back in the sheets.

    Let's not go back to normal.

    Let's have good sex.

    Safe sex.

    For everyone, forever.



    Ben Wilson, Global Category Director, Sexual Wellbeing, RB, says: “Everyone is talking about going back to normal. But nobody is questioning whether we should. Truth is, ‘normal’ is rooted in a lot of outdated conventions and when it comes to sex, we can do better. The current crisis is a unique chance to reset what ‘normal’ looks like, and we’re taking it upon ourselves to challenge that normal, because nobody should want to go back to a world that wasn’t working for everyone.”


    Elliot Harris, Global Executive Creative Director, RB and Creative Partner at Havas London, adds: “Lockdown has reframed our collective psyche from ‘me’ to ‘we’ – and it’s a more selfless, compassionate world that’s emerging from this crisis. We have the opportunity to do the same for sexual health, turning it from a chore into a must-have. Through this campaign, we want to empower people to talk freely and confidently about what they want – and to turn the condom into a symbol that says you care about protecting others as well as yourself. Together, we can shape a new future that breaks down barriers and tackles stigmas head on to help everyone feel more sexually satisfied.”


    This campaign follows the launch of Durex’s major new positioning and visual identity, ‘Challenge the Norms’, earlier this year. The sex-positive brand relaunch positioned Durex as a mainstream activist against sexual taboos, stigmas and outdated, non-inclusive attitudes and instead vowed to showcase the ‘positive reality’ of sex.

    Since the lockdown began, the brand has remained true to this tone of voice in an authentic yet contextually relevant way, with messaging including ‘We’ve been protecting people since 1929. Now it’s your turn’, ‘Come together, apart. You don’t have to share a bed to have great sex’ and ‘Staying in doesn’t mean you can’t explore.’

    2020-05-11 00:00:00
    EMOTIVE VANISH SPOT FOLLOWS THE JOURNEY OF ONE WHITE DRESS THROUGH AN EPIC 50-YEAR LOVE STORY RB laundry booster brand Vanish has unveiled an emotive marketing campaign to launch the new gel variant of its Gold Crystal White fabric whitener and stain remover. Love Your Whites for Longer, devised by creative agency Havas London, dramatises the product’s remarkable whitening and stain removal ability through the generation-spanning journey of one garment, a simple white dress, and the life of its owner.

    Opening on a young couple dancing in the rain at music festival in the 70s, the film proceeds through some of the major moments in their life together – from the birth of their children and family holidays through hugging the kids goodbye as they leave home – before returning to the same couple, now in old age, dancing together again at their golden wedding anniversary. In each scene, the woman – played throughout her life by three different actors – is wearing the same dress, which over time has faded to a dull grey before being restored to its original glory using Vanish.

    It is accompanied by the message ‘Over time your clothes lose their brightness. Brighten up your whites by 10 shades’ and ends with the line ‘Clothes live longer with Vanish’.

    The campaign comprises TV and digital executions, with OOH to follow later in the year. It was created by Chico Barrera and Diogo Abrantes, creatively directed by Elliot Harris and Rob Potts and directed by Matt Rhodes through Papaya Films.

    Harris, RB Global Executive Creative Director and Creative Partner at Havas London says: “This brand has a natural purpose in the time of fast fashion and growing environmental concern. That is to help clothes live longer lives, reducing the amount we send to landfill every year. Rather than lecture people, we decided to show them through an epic love story, and there’s a serious message at the heart of this feel-good spot.”

    Ruxandra Ionescu, Category Manager at RB adds: “It’s true: you aren’t resigned to your favourite whites fading away to a dull and disappointing shade of grey. The brightening agents in Vanish Gold Crystal White ensure whiter whites – by 10 shades – in just one wash, allowing you to keep on wearing the clothes you love for as long as you love them.”

    2020-05-05 00:00:00
    DUREX RAILS AGAINST ‘REPRESSIVE’ SEXUAL CONVENTIONS WITH SEX POSITIVE BRAND RELAUNCH -Durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-


    Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society.


    Durex marketing communications globally will reflect this new positioning – showcasing the ‘positive reality’ of sex. By challenging rather than enforcing society’s sexual conventions, it hopes to stimulate healthy conversation and normalise good sex for all, whatever that happens to look like.


    The relaunch has been informed by Durex’s 2017 Global Sex Survey, which paints a picture of a sexual landscape in flux. While the exponential growth of the internet has brought positives including openness, discussion, exploration and access, its consequences, including misconnection, myths, lack of education and confusion, are substantial. Ultimately, the findings pointed to an underlying sexual anxiousness, driven primarily by unrealistic representations of sex throughout culture.


    It is those unrealistic representations – as well as the stigma and taboos they exacerbate – that Durex is rallying against. This new positioning launches from Valentine’s Day. This launch date – the occasion on which these conventions are felt most strongly – was chosen specifically, and one of the myths Durex aims to bust is that good sex can only happen on special occasions.


    The launch itself centres around an inclusive open letter to all:


    What if this Valentine’s we challenge sexual norms.

    ‘Cause let’s be honest, why do we conform?

    Behind the messages of love and sex,

    Sometimes it’s not as good as we expect.

    Told I need to moan like that.

    I should look like this.

    Swipe left. Double tap. The perfect profile pic.

    We’re all under pressure,

    And enough is enough.

    So what if we take a stand for sex?

    Worry less about how it ‘should’ look. Celebrate how it can feel.

    Where porn’s not the norm.
    And STDs are kinda real.

    Women aren’t judged too quick.

    Guys aren’t told they need a big ****.

    From the first time, to ‘no, not this time’.

    Throw out definitions and let go of traditions.

    You do you. Or he, she, them, they, us and we.

    Love is love, no matter orientation.
    Isn’t it time we challenge sexpectations?


    Elliot Harris, RB Global Executive Creative Director at Havas, adds: “This might be the most important piece of work we ever do. Durex is a huge brand with a unique and vital role in culture. It has genuine influence, and the capability to enact real change. And make no mistake, this is a proper commitment. This new brand purpose will lead to healthier conversations around, and attitudes towards, sex, but also greater inclusion and acceptance for those who might not always experience it. To have a brand like Durex publicly and proudly on your side makes a difference.”

    2020-02-14 00:00:00
    KEEP IT FRESH: COORS LIGHT’S FIRST NEW BRAND CAMPAIGN IN SIX YEARS SCALES THE COORS MOUNTAIN IN EPIC ASCENT -Multi-million-pound, TV-led UK campaign marks Havas’ debut for the iconic beer brand-

    Coors Light, the iconic, Molson Coors-owned beer, this weekend launches a major new brand campaign and positioning in the UK: Keep It Fresh. Taking inspiration from the brand’s Rocky Mountain heritage and its longstanding strapline ‘The World’s Most Refreshing Beer’, it champions freshness as an attitude and celebrates fresh perspectives.

    The campaign centres around an epic, 60” TV spot set on the semi-mythical Coors Mountain, which launches tomorrow (Saturday 1 February). Against a stunning, snow-covered vista, one man limbers up as he prepares to ascend. But rather than being kitted out in gloves, snow shoes or even a coat – as would be expected – he dons merely a swimming cap, goggles and a tight pair of trunks, as though about to go for a swim. And then he dives in.

    Soundtracked by energetic garage track ‘Fresh’ by FooR, Majestic and Dread MC, his ascent up the mountain sees him front crawl past hikers, slalom round skiers, leap like a salmon over a crevice and, as he approaches the summit, indulge in a spot of backstroke to admire the view. Finally, upon reaching a stunning vista bar at the mountain’s peak, he submerges under the snow once again, emerging at the bar and towelling himself down as the barman pours him a well-earned pint of Coors Light. It ends with the line ‘Whatever you do, keep it fresh’.

    The ad, directed by Sam Pilling through Pulse Films, is backed by a substantial media spend and will run on UK TV stations and video on demand platforms throughout the year, including 30”, 20” and 10” cutdowns. The campaign – which marks Havas London’s first work for Coors Light since winning the account in 2018 – also spans out of home executions, social, digital and PR activity and a series of idents, which will appear across Coors Light’s sponsorship of Comedy on 4 from the 1st February.

    Sophie Jamieson, Marketing Controller, American Beers, says: “Coors Light is the world’s most refreshing beer, but the world doesn’t need another lager ad showing people being refreshed. With the launch of this campaign, we’re shifting our focus from simply telling a story to, fundamentally, how we behave as a brand. ‘Keep It Fresh’ is more than just a new advertising line; it’s an attitude. And having been born in the Rocky Mountains – the freshest place on earth – it’s one we’re uniquely placed to own.

    “Building on our longstanding brand equity, we’ll be celebrating the world’s freshest attitudes and perspectives – and the people who live by them – and inspiring everyone else to get on-board as well. Ultimately, we want Coors Light to be the brand that champions and creates the most refreshing moments in culture.”

    Rob Potts, Creative Partner at Havas London adds: “Welcome to Coors Mountain. Where fresh isn’t just a temperature…it’s a way of life. And it doesn’t get much fresher than swimming your way up the mountain to the pub in your Speedos. Trust me, I was there.” 

    2020-01-31 00:00:00
    DRY JAN? DUREX DAYS LADIES, LET’S LUBE This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected.

    The tactical press, social and OOH ad injects some double entendre into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate Gel and a call to action: Ladies, Let’s Lube.

    It marks a light-hearted follow up to last year’s TV ad, a playfully knowing, fourth wall-breaking film from Fleabag and Killing Eve director Harry Bradbeer, which aimed to destigmatise female sexual discomfort and unlock better sex for everyone.

    Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. That means that more than half of women are putting up with uncomfortable sex – despite the fact that women naturally feel a bit drier down there for two-thirds of their cycle.

    In fact, nine out of ten women who use lube say that sex feels better – and, as the Ladies, Let’s Lube campaign points out, it’s totally natural to reach for the lube on those drier days.

    Kate Lloyd, creative at Havas London says: “As part of Durex’s ongoing mission to normalise lube and help end uncomfortable sex, we thought we’d encourage people to get over any New Year blues with a little lube. While millions of Britons sign up to dry January, we want to remind them that sometimes it’s better to be wetter.” 

    2020-01-21 00:00:00
    BEANZ MEANZ VEGAN: HEINZ TWEAKS ITS ICONIC SLOGAN IN VEGANUARY CAMPAIGN FROM HAVAS LONDON Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London.

    A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely twist on the brand’s iconic slogan ‘Beanz Meanz Heinz’ – in a bid to remind the huge number of Brits undertaking Veganuary 2020 that the much-loved food classic just happens to be vegan too.

    The campaign will be supported by a limited-edition range of ‘Beanz Meanz Vegan’ cans, which are available exclusively from Ocado while stocks last. As well as raising awareness of its vegan credentials, the campaign aims to position Heinz Beanz as an easy, affordable option for those committing to a month of veganism this January.

    Veganuary, which launched in 2014, encourages people to adopt a vegan diet for January and has been growing in popularity in recent years – with more than a quarter of a million people taking part in 2019. As part of this campaign, Heinz has also commissioned research to understand the biggest barriers and challenges of Veganuary in a bid to help those partaking in 2020.

    These findings, which will be promoted through a PR campaign from Wonderland Communications, include:

    80% of people have erred during Veganuary in the past – with 19% admitting it was the smell of something meaty like a bacon sandwich, 15% blaming a hangover and another 15% saying they simply ate something non-vegan by mistake.

    Despite this, of everyone who fell off the vegan wagon, 75% were able to climb right back on again and pick up where they left off, with only 10% saying they abandoned the diet completely.

    The top reasons people have found it challenging to adopt a plant-based diet were identified as missing their favourite foods too much (30%), the inconvenience of making or accessing vegan foods on a daily basis (20%), and the high cost associated with a vegan diet (18%).

    60% said they were surprised at how many foods they were still able to eat while on a vegan diet, and while 72% stated that Heinz Beanz were part of their vegan diet, 10% didn’t know Heinz Beanz were vegan.

    The campaign will spike this Saturday, 11 January – pinpointed as the single toughest day of Veganuary, according to this new research.

    Emily Wright from Heinz Beanz said: “There’s a general perception that being vegan means you have to spend lots of money on fancy foods, but being vegan isn’t all kale and quinoa. That’s why we want vegans to know that our classic Heinz Beanz can still be enjoyed this Veganuary, whether on a simple piece of toast or a delicious baked potato. Not forgetting all the other varieties in our vegan range, including Heinz Beanz No Added Sugar and Heinz Beanz Peri Peri. This year we’re here to support everyone tackling Veganuary and want to make it Easy Beanzy!”

    Mark Whelan, Chief Creative Officer of Havas UK, adds: “Heinz Beanz are an easy and simple solve for Veganuarians so we wanted to keep the language just as simple. It looks so great in that iconic design” 

    2020-01-06 00:00:00
    EVERY LESSON SHAPES A LIFE: HAVAS REPRISES ITS DEPARTMENT FOR EDUCATION TEACHER RECRUITMENT CAMPAIGN WITH AN INTIMATE, WIDE-RANGING PORTRAIT OF A DAY IN THE LIFE OF A TEACHER -National TV ad, which stars real teacher Addison Brown, highlights the unique nature of the career and the transformative impact teachers can have on their students’ lives-

    Creative agency Havas London has today unveiled the latest instalment of its teacher recruitment campaign for the Department for Education (DfE), Every Lesson Shapes a Life. Centered around a new national TV advert, it aims to inspire people to consider teaching as a career by highlighting the unparalleled role teachers play in shaping the lives of the students they teach, as well as the positive impact it can have on their own lives.

    The spot stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Titled ‘Tuesday’, it paints an authentic, intimate portrait of a single day in the life of a teacher and celebrates the energy and care he pours into his job every day. It also aims to emphasise the unique nature of the career – full of colour, creativity, vibrancy and variety – and the fact that no two days are the same.

    Created as part of the national Get Into Teaching campaign, the film will air across national TV in the commercial breaks of popular family shows including the Great British Bake Off, Coronation Street and Dancing on Ice, on video on demand platforms and in cinemas. It will be supported by radio executions and social activity, as well as PR by Kindred Agency.

    It represents both follow-up and companion piece to Havas’ original Every Lesson Shapes a Life film, which broke in October 2018 and followed one girl’s journey through school. Both films star real teachers, reflecting the ambition to create an engaging but above all authentic portrayal of teaching – complete with all the nuances and insights that only those who live the career day in, day out can bring.

    Chloe Saklow, Deputy Director: Teaching - Customer and Brand for the Department for Education, says: “Every Lesson Shapes a Life continues to resonate well with both current and aspiring teachers and our new film builds on this. There are thousands of brilliant teachers helping to shape the next generation – and we want to encourage more people to join this unique and dynamic profession by reflecting one dedicated and inspiring individual whose enjoyment of what he does is as clear as it is infectious.”

    Jennifer Black, Managing Director at Havas London, adds: “Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis. By shifting our focus from one pupil to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”

    Commenting on his involvement in the filming, Addison Brown, a Science teacher at Bedford High School in Leigh, Greater Manchester, said: “The filming was a really enjoyable experience, completely different to anything I’ve done before. I’m proud to be involved in this campaign, it truly encapsulates my experience in teaching so far. As the advert shows, life as a teacher is incredibly varied and keeps you on your toes, with lots of opportunities to be creative.

    “Like many jobs, teaching comes with its challenges but having a positive influence on students and seeing them succeed makes it a hugely rewarding career and motivates us every day.” 

    2020-01-02 00:00:00
    #LETWHATSINSIDEOUT: HAVAS LONDON PARTNERS WITH THE CAMPAIGN AGAINST LIVING MISERABLY, TOPSHOP & TOPMAN TO LAUNCH REVOLUTIONARY SELF-CARE LABEL -Oversized, external care label encourages young people to open up about their mental health and launches on Topshop Topman’s Care Sewn In range- 

    Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people.

    Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this oversized care label is designed to be stitched to the outside of clothing, encouraging people to instead look after themselves. It features self-care messaging and information about CALM’s helpline – riffing on the campaign’s hashtag #LetWhatsInsideOut to stimulate conversation around young people opening up.

    It launches today on Topshop and Topman’s new Care Sewn In collection – a new clothing range comprising 13 garments across tees, hoodies and sweats, and the latest initiative in the fashion brands’ long-term and on-going collaboration with CALM.

    The assortment, which also features icons and slogans related to mental wellbeing, launches in selected Topshop Topman UK stores to coincide with World Mental Health Day. It is fronted by model and voluble supporter of body positivity Emily Bador, along with model, artist and mental health advocate Reece King. £5 from every garment sold will be donated to help fund CALM’s lifesaving helpline and webchat.

    The care label is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings, focus on self-care and change behaviours to improve mental wellbeing. It also includes a social campaign and cinema and out-of-home executions, via a number of pro-bono media placements secured by sister agency Havas Media in support of the campaign.

    Each uses smart, striking design elements – cinematography and sound design in the film, which was directed by Havas London creative John Ogunmuyiwa through UNIT9, and typography in the OOH – to bring to life both the feeling of internal chaos that comes from bottling up your feelings, and the relief that comes from letting what’s inside out.

    Mark Whelan, Chief Creative Officer, Havas UK, says: “All clothing has a care label inside telling you how to look after it. Our idea was to create a care label on the outside, encouraging people to look after themselves. Huge credit to Topshop, Topman and CALM for throwing their considerable weight behind such a simple yet powerful idea to create something so meaningful. Through the money generated from sales and the conversations that will be started, hopefully this initiative will have a real-world impact.”

    Simon Gunning, CEO, CALM, says: “We’re delighted to welcome Topshop into our amazing ongoing relationship with Topman. By partnering with both of these iconic brands for the Care Sewn In campaign we hope to raise awareness and provide solutions to even more young people.”

    Jason Griffiths, Brand Communications Director, Topshop Topman, says: “We chose to launch the first phase of our Care Sewn In initiative to coincide with World Mental Health Day as well as at a time when ‘back to college’ is a focus for students and young people. We know that this is a time where many are faced with the pressures of starting or returning to education. By partnering with CALM we hope to empower young individuals to self-care, change the conversation around mental health and encourage peer-to-peer support so that no one suffers alone.”

    2019-10-10 00:00:00
    HAVAS LAUNCHES GOVERNMENT’S ‘NEXT LEVEL’ MARKETING CAMPAIGN FOR PIONEERING NEW T LEVEL QUALIFICATIONS -Debut campaign for the Government’s new post-GCSE technical qualification is Havas’ first major work since winning the account earlier this year-

    Havas London has today unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the creative agency since it was appointed to the new account in April.

    Positioning T Levels – which are the equivalent of three A Levels – as ‘the Next Level qualification’ and one that enables young people to ‘take [their] future to the next level’, the nationwide campaign aims to raise awareness, increase understanding, highlight the quality and generate interest and positive perceptions of the new qualification, as well as support local providers in recruiting students for the courses beginning in 2020. The DfE’s ultimate aim is to increase the status and value placed on technical education in comparison to academic pathways.

    In a dynamic new commercial, which will run across video on demand and social platforms, the ‘Next Level’ idea is brought to life through visual metaphor – with students shown as they literally climb the floors of a building. Their rapid progression and the perpetual upwards momentum of the camerawork dramatise how T Levels can help young people get further forward, faster – while also highlighting the qualification’s first three launch subjects of education and childcare, digital and construction.

    As well as the 30” film – which will also be promoted on-screen throughout Little Mix’s UK tour and at the Capital Jingle Bell Ball in December – the campaign comprises bold out-of-home (including executions tactically placed on school commutes in 2020 provider areas), digital and social activity, a Snapchat lens, a provider toolkit for schools and colleges offering T Levels and an employer toolkit for businesses. Havas London also created T Levels’ logo and branding, which was first unveiled in May. Additionally, fellow Havas agency One Green Bean has devised an influencer outreach programme, while media strategy is from Havas Media, with media buying through OMD.

    As well its core audience of 14-16-year-old students, the campaign is also aimed at parents, education providers, employers and other influencers such as teachers and careers advisors.

    Set to be introduced in England in September 2020 – with additional subjects and providers to follow from September 2021 – the intention is that T Levels will become one of the main choices for 16-19-year-old students after GCSEs, alongside apprenticeships and A Levels. The new two-year courses will combine classroom theory, practical learning and a minimum 45-day placement. They will provide the knowledge and experience needed to open the door to highly skilled employment, an apprenticeship, or higher-level study, including relevant degrees.

    Rebecca Thould, Head of Marketing at the Department for Education, says: “With just 12 months until the introduction of T Levels, we’re excited to show young people – and those around them – why this really is a revolutionary, next level qualification. We’re really pleased with the brand and launch campaign Havas has created – which feels as fresh and disruptive as T Levels themselves.”

    Jennifer Black, Managing Director at Havas London, adds: “This campaign doesn’t look, feel or act like any education advertising that has come before – because T Levels aren’t like any qualification that has come before. We hope we’ve done such a monumental brief justice.”

    Havas London was appointed by the DfE to launch and promote T Levels in March 2019 following a competitive pitch. It represents the agency’s second government contract as well as its second with the DfE, having been appointed to the department’s teacher recruitment business in June 2018. Its first work for Get Into Teaching, Every Lesson Shapes a Life, launched in October 2018. 

    2019-10-07 00:00:00
    Ocean Vinyl: the first playable record made from recycled ocean plastic SHARP’S BREWERY TURNS THE TABLES ON THE MUSIC INDUSTRY WITH ‘OCEAN VINYL’ 


    2 October 2019: Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.

    Sharp’s Brewery and Nick Mulvey announced the first of its kind collaboration with the launch of the track, titled ‘In the Anthropocene’. Proceeds from the track, including from sales of the limited-edition record pressed onto recycled plastic and digital streams*, will go to Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste.

    The campaign was devised by creative agency Havas London, in collaboration with fellow Vivendi company Universal Music Group. To promote the launch of the track, the agency has created a film exploring the making of the record while fellow Havas agency One Green Bean is handling a consumer PR campaign.

    The launch of this innovative new ‘ocean vinyl’ comes after last year’s signing of ‘Keynvor’, the musical artist’s name given to the Atlantic Ocean, by Universal Music.

    The music industry is challenged with sustainability issues, from tackling single-use plastic cups at gig venues to unsustainable vinyl production practices. The new campaign from Sharp’s Brewery and the first playable track made from recycled ocean plastic collected from the Cornish coast, aims to give music lovers the chance to own something that’s made out of ‘single use’ plastic, that they’ll treasure forever.

    James Nicholls, Marketing Controller at Sharp’s Brewery: ‘Cornish culture is built around the ocean – whether that’s seafood, surfing or even our own Atlantic Ale. Last year, we helped the ocean enter the charts, under Keynvor – which means ‘Ocean’ in the Cornish language. I’m excited to say that today we’re really turning the tables on the music industry by releasing ‘In the Anthropocene’, with Nick Mulvey –by upcycling single-use plastic found on our beaches and turning it into playable ‘ocean vinyl’.

    Hugo Tagholm, CEO of Surfers Against Sewage: ‘We are excited to be partnering with Sharp’s Brewery again to raise vital funds to protect our coastlines from plastic pollution and other environmental hazards. Keynvor, as a musical artist, and the new ‘ocean vinyl’, which uses plastic pollution and turns it into something positive, is a powerful way to help us raise money and continue to spread our message.’

    Mark Whelan, Chief Creative Officer, Havas UK: “Another brilliant activation from Sharps, thinking creatively and culturally about this massive issue, the ugly evidence of which is right on their doorstep.”

    Nick Mulvey, Musician/activist: ‘I've always loved the wildness of the Cornish coast and it feeds something deep in me every time I'm there. My music is about knowing who - or what - we are, right at the core. Aliveness itself, conscious. These times of urgent global crisis are demanding we re-examine ourselves and the world and raise ourselves to match the Earth, this wonder-organism from which we are not, and never have been, separate.’

    To purchase Nick Mulvey’s In the Anthropocene, visit Drift Records in store, or online at, to pick up a unique limited-edition record with exclusive edits of the tracks, or stream the full tracks on digital platforms, including Spotify and Apple music. The proceeds go to Surfers Against Sewage, to protect the ocean. 

    2019-10-02 00:00:00
    DUREX HAILS THE JOY OF FOREPLAY IN PLAYFUL PLEASURE GELS CAMPAIGN -New work from Havas London aims to break the stigma around lubrication
    and challenge the myth that only penetrative sex is good sex-


    Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.  


    Two-thirds of sexually active adults don’t use lubes – with the most common reason being a belief they don’t need to. Yet despite the fact lube is viewed by the majority as a solution to a problem, not as something that enhances pleasure, sexual satisfaction is higher among those that use it. This, coupled with the fact that 70% of people have tried to improve their sex lives2, sees Durex reprise the message ‘Sex feels better with lube’, first introduced earlier this year in its Ladies, Let’s Lube campaign.


    Created by Havas London, Foreplay Forever centres around a playful TV spot depicting a couple caught in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range, including massage, warming, flavoured and tingling varieties; each time, the scene glitches and the couple end up back where they started, bemused, slightly flustered, but excited to do it again. Reflecting the different experiences provided by the different lube variants, the film ends with the line ‘With so many new sensations to try, you’ll never want to finish getting started’. It was directed by Simon Cahn through Pulse Films.


    The campaign launches on TV across Spain, Portugal, Russia, Poland, Italy, Hungary, Germany, Austria and Switzerland, and is supported by an extensive range of digital and paid social activity.


    It aims to get non-users of lubes to consider Durex Pleasure Gels by helping them realise the added pleasure it can give to anyday sex – challenging the convention that lubes are just for people who experience problems with natural lubrication or for those whose sex life is dull and needs spicing up. It also attempts to remove the stigma around pulling out lubes during sex, normalising the conversation around the category and making people unashamed to say they love and use lubes on a regular basis.


    Domenika Praxmarer, Spain’s markting director at Durex, says: “At Durex, we know sexual satisfaction is higher for those that use lubes. Despite this, a certain stigma persists around the category – which is why we’re seeking to attract a new, younger audience, both single and in relationships, who haven’t used or considered lubes before; 25-34-year-olds who are confident and comfortable in their sexual preferences, but open-minded and optimistic that their sex life could always get better. And with our Pleasure Gels range designed for extra stimulation during foreplay, it felt like a great area for this campaign to play in.”


    Lynsey Atkin, Creative Director at Havas London, adds: “This work is about dragging flavoured (and tingling, and lots of other things) lubes out of the dusty drawer of ‘let’s-spice-things-up-shall-we-dear?’ and reminding people of what they actually do - make sex better. As every advice column will tell you, foreplay can be the most fun part, so we wanted to heighten this and make a film about what it might feel like for it to be so good, you wanted to do it over and over again. Like a sexy Groundhog Day.”


    Simon Cahn, who directed the film through Pulse Films, adds: “One of the crucial elements in this Durex film for me was to capture an authentic couple. We did an extensive search and finally found the perfect real-life couple in Jane and Eliot. They have a distinctively cool glamour and an iconic feel that I was looking for in this campaign. It was really fun working with them and I hope they continue to play forever and ever.”

    2019-09-23 00:00:00


    Comedic campaign targets on-the-go Millennials and Gen Z who don’t want heartburn to ruin their fun

     Heartburn and indigestion relief brand Gaviscon has unveiled its tongue-in-cheek innovation hub, Night Labs – the focus of a new marketing campaign aimed primarily at people in their twenties. It is the latest execution under Gaviscon’s ‘Go On’ brand platform, which aims to facilitate good times by helping this experience-loving audience to literally ‘go on’ – without their fun being tarnished by heartburn and indigestion.

    Night Labs concocts hilariously over-the-top solutions to common heartburn triggers such as fatty foods and eating too fast. In two surreal, synth-heavy, 80s-inspired films, innovations such as Fat-free Takeaway Food-flavoured Frozen Yoghurt (available in chips and gravy, fried chicken, kebab and number 32 Chinese varieties), The Mealstopper (‘Each layer is the pure essence of a fast food meal, but a fast food meal that takes six hours to get through’) and Fast Food Patches (‘An entire meal in one tasty, adhesive sticker’) are unveiled by Gaviscon’s intrepid team of scientists.

    However, despite their best attempts at ‘using brains to help guts’, it is ultimately pointed out that a much simpler and far more serious solution (actually) exists: Gaviscon’s Double Action tablets. Which do not taste of kebab, and, more to the point, actually work.

    The campaign continues Gaviscon’s strategy of targeting young people, whose fast-paced lives of work and socialising are giving them heartburn – with symptoms being first felt on average at 23-years-old. Despite this, people in their twenties rarely acknowledge the problem, let alone embrace a serious solution; instead, they try their best to keep going, determined that heartburn won’t ruin their fun.

    As well as the films, which will be promoted online and via paid social, Gaviscon has also created a campaign microsite which will host recipes, useful information and a competition in which participants can with their very own Night Labs Test Kit. This kit, inspired by the films, includes takeaway vouchers, anti-heartburn innovations such a crazy wiggly straw and tiny knife and fork to slow down the pace of eating and, just in case those don’t work, vouchers for Gaviscon Double Action tablets.

    The campaign was created by Havas London, the creative agency responsible for last year’s D&AD awarded launch of the ‘Go On’ brand platform and Gaviscon’s pH neutral street food activation – which saw the brand hit popular late-night locations and food and music festivals in a luminously-branded food truck serving late night food with ingredients less likely to result in heartburn and indigestion. The campaign resulted in 73% of millennials being ‘more likely to buy Gaviscon’, while 79% now consider Gaviscon a ‘brand for today’.

    Charlotte Schloesing, Marketing Director at RB says: “Our new Night Labs campaign reprises the ‘Go On’ brand platform, attitude and distinctive visual identity – geared specifically toward young adults – we debuted last year. It’s not just that this demographic tends to ignore symptoms of heartburn and indigestion and rarely embraces a serious solution, but also the fact that 75% of consumers remain loyal to their first form of treatment. We’re determined to show this younger audience that Gaviscon has them covered when heartburn and indigestion strike – enabling them to go on with their fun times.”

    Elliot Harris, Deputy Executive Creative Director at Havas London adds: “The journey Gaviscon has been on creatively is remarkable. To see such distinctive, playful work in what has traditionally been quite a functional category shows a brand full of confidence.” 

    2019-09-16 00:00:00
    LONG LIVE THE LOCAL: BRITAIN’S BEER ALLIANCE REPRISES ITS PRO-PUB CAMPAIGN WITH HARD-HITTING, HALF-HOUR DOCUMENTARY WITH A DEVASTATING TWIST Pubs are the focal point of communities up and down the country and yet, under increasing financial pressures, three close their doors for good every single day. At what cost?

    Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns today to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution.

    In 2018, the Chancellor listened to the voices of 116,000 people who signed the Long Live the Local petition and almost 50,000 people who wrote to their MP about the planned increase in beer duty, and froze the tax at the budget. However, with a rise planned in the Autumn Budget, the Government has merely postponed the damaging tax hike.

    With increasing financial pressures from a range of taxes, including VAT, business rates and beer duty, three local pubs close their doors for good every day. This is why Britain’s Beer Alliance – the cross-industry group comprising independent pubs, pub companies , breweries and industry bodies including The British Beer & Pub Association – is yet again calling for an end to ongoing rises to beer duty to help local pubs.

    This latest installment of the campaign revolves around a 30-minute documentary telling the story of The Horns Lodge in South Chailey, East Sussex – a pub that acts as a perfect microcosm of the positive and vital role pubs play in their local communities up and down the country, but also the jeopardy they face.

    In this film, its universal, more than 250-year-old story is told through its eclectic group of locals – and the multitude of experiences, life events and everyday moments they have shared in this pub. It is a heartwarming account of ‘the focal point of the village’ – and it is difficult to watch without developing an urge to drop in yourself.

    The film is barely six minutes in as one regular describes the pub’s ubiquitous appeal at the heart of the local community: “If there’s a power cut, you head to the pub. If there’s a snowstorm, you head to the pub. If you’ve run out of anything, you head to the ----". The film stops in its tracks, the screen black, before a devastating image flashes onto the screen: The Horns Lodge, no longer full of life but decrepit, empty, and boarded up.

    It is revealed that the pressures facing all pubs became too much for The Horns Lodge, which shut its doors for the final time on 1 January 2019. The local community, devastated by this loss, initially campaigned to try and buy the pub, but its future is uncertain and the pub remains empty and closed.

    The documentary, unexpectedly cut short, mirrors the lifespan of the pub and the community around it. For the remaining 24 minutes of runtime, it remains frozen on a simple but hard-hitting message: ‘Three pubs a day close their doors for good. Sign the petition to cut beer tax’.

    The documentary is complemented by three shorter films, each focusing on some of the important roles pubs play in society: for local communities (‘Saving pubs saves communities’), live music (‘Keeping pubs alive keeps music live’) and sport (‘Pubs keep the big game on the big screen’). The campaign also includes a content partnership with LADbible, paid social and digital activity, a consumer-facing PR campaign, an OOH poster campaign in football stadia and a politically-focused media campaign ahead of the Autumn Budget. In-pub kits, including branded posters, beer mats and badges, will be placed into 25,000 pubs which have pledged their support for the campaign.

    All activity will drive consumers to sign a petition – at – saying no to the planned increase in beer duty, which will again be delivered to 10 Downing Street ahead of the Autumn Budget.

    The campaign was devised by creative agency Havas London, with support from fellow Havas UK agencies Havas Media (media planning and buying), One Green Bean (PR) and Socialyse (social and influencer outreach). Film production was through Smuggler, with political insight and programme development through Hanover.

    David Cunningham, Programme Director of Long Live the Local, says: “We are seeing even more support from pub goers and publicans this year, driven by more emotive and powerful creative such as these films. When we deliver the petition to Number 10, we believe as many as 200,000 people will have signed and close to 100,000 will have written to their MP, demonstrating just how much people care about local pubs.”

    Mark Whelan, Chief Creative Officer at Havas UK, says: “We made the emotional film, we made the music video – now comes the documentary. We have to keep the story consistent but find new ways of telling it each time.” 

    2019-08-01 00:00:00
    GLOBAL DUREX CAMPAIGN FROM RB HEALTH AIMS TO DEBUNK COMMON STI MYTHS AMIDST SOARING RATES IN YOUNG PEOPLE Durex, the world’s #1 sexual wellbeing brand1, today launches a global campaign designed to challenge some of the common myths and misconceptions around sexually transmitted infections, educate young people of the dangers they face from unprotected sex and to change behaviours around condom use.

    Unforgettable Nights, from creative agency Havas London, comprises four films, which individually target males and females aged 16-21 and 21-30, plus digital activity, OOH, an online educational hub and substantial experiential activations across European festivals this summer.

    It launches across all channels in Spain – where one in four adolescents will suffer from an STI before they finish high school2, 15-24-year-olds represent 50% of yearly STI diagnoses3, and cases of gonorrhea increased by 303%, and chlamydia by 654%, in five years4 – before rolling out in territories including the US, Germany, France, Italy and Portugal.

    The fast-paced films are each narrated by a person reliving what at first seems an innocuous night out, before ending in unprotected sex – and the consequence of an STI diagnosis. They aim to draw attention to both the symptoms and to the lesser-known, potential long-term effects of an STI, including infertility in both men and women.

    Familiar, relatable characters – your best mate’s sister, the girl who came back to town, a friend’s cousin, the hot guy from college – are used throughout the campaign to help debunk the commonly-held belief among young people that you can only contract an STI from a stranger, not someone you know.

    Across the summer, on-pack promotions will offer the chance to win sold-out tickets to festivals including Sonar Festival and Arenal Sounds, while festivalgoers carrying a condom will be rewarded with perks including front row seats, exclusive artist meet-and-greets and VIP toilets. Durex will also be hosting a series of exclusive performances via its ‘Unforgettable Sessions’ throughout the year.

    Ultimately, the campaign challenges young people to carry on making unforgettable memories for the right reasons, not the wrong ones, and features the strapline ‘You decide. Use a condom’. It was created by Nick Wavish and Patrick Comer, creatively directed by Lynsey Atkin and directed by Will Reid – the 23-year-old director’s first commercial – through CPWorks.

    Domenika Praxmarer, Marketing Director at Durex, Spain, says: “We’re on a mission to liberate good sex – and good sex is safe sex. Keen to understand why STIs are on the rise5, we spoke to a real cross-section of young people and found some widespread misconceptions – including that trusting the person you sleep with is adequate ‘protection’ against STIs, as well as ignorance around the potential effects of contracting one. With that in mind, we want this campaign to educate, not scare – and empower people to take choices that make their nights unforgettable for all the right reasons.”

    Lynsey Atkin, Creative Director at Havas London, adds: “STIs aren’t a pleasant topic, but they’re an important one in the age of invincibility. Rather than dramatise a generic warning that young people tend to tune out, we wanted to tell first-person stories from a place of relatable hindsight. The blur and flashbacks of a great night out eventually cut back to present day; where it’s more about regret than reminiscing. Because nothing feels much worse than remembering how it could have all gone differently – no matter how old you are.”


    Nielsen 2019:



    4 Centro Nacional de Epidemiología. CIBER Epidemiología y Salud Pública (CIBERESP). Instituto de Salud Carlos III. Resultados de la Vigilancia Epidemiología de las enfermedades transmisibles. Informe annual 2014. Madrid, 2016.

    5 Centro Nacional de Epidemiología. CIBER Epidemiología y Salud Pública (CIBERESP). Instituto de Salud Carlos III. Resultados de la Vigilancia Epidemiología de las enfermedades transmisibles. Informe annual 2014. Madrid, 2016. 

    2019-07-01 00:00:00
    CARLING AND LONG LIVE THE LOCAL TEAM UP WITH SLAVES TO CELEBRATE LOCAL PUBS IN THE BRITISH BAND’S POWERFUL NEW MUSIC VIDEO British band Slaves have today launched their new single, Bugs, with a full-throttle music video celebrating the band’s love for the Great British pub and its vital role as a live music venue.


    The video – which sees the duo perform in a packed pub to a crowd of joyous punters before flashing to a dystopian version of the pub in a derelict state – ends with the campaign line ‘Keeping pubs alive keeps music live’. The project was devised by creative agency Havas London in partnership with Britain’s #1 beer, Carling, as part of its Made Local initiative, and pro-pub campaign Long Live The Local.


    It was shot in the East End’s George Tavern, a historic pub renowned for its live music which was itself at threat of closure until a celebrity and musician-backed campaign saved it earlier this year. A 600-year-old Grade II listed building, the pub has hosted the likes of Nick Cave, Plan B, John Cooper Clarke, The Magic Numbers and Kodaline on its intimate stage.


    Carling is a long-term supporter of local communities and the pubs that play such a key role in them. Its Made Local campaign champions initiatives that have a significant impact on such communities all over the UK and supports those people who are making things happen in their hometown, just like Carling in Burton-on-Trent. The video hopes to shine a light on the Long Live The Local campaign, the important role pubs play in the community and the role they have played in Slaves’ career, as well as those of other musicians. 


    Long Live The Local is a campaign backed by Britain’s Beer Alliance. It calls for a cut to beer duty to help keep pubs alive, keeping them at the heart of Britain’s vibrant, modern culture and offering a stage for the country’s most exciting music talent. Planned increases to beer duty are putting local pubs under pressure – three pubs a day close their doors for good and Long Live The Local want to change that.


    Miranda Osborne, Brand Director at Carling says: “Carling has been bringing musicians and fans together for decades. Supporting local pubs and the up-and-coming bands that perform in them aligns perfectly with our Made Local initiative, which champions people and projects that help local culture, community spirit and creativity thrive up and down the country.”


    David Cunningham, Programme Director of Long Live the Local says: “Pubs have long been the home of live music. They are a breeding ground for talent - past, present & future, a place where bands meet their first fans. However, with three pubs a day closing their doors for good, live music is under threat. We need to keep pubs alive to keep music live, which is why we’re asking music fans across Britain to sign our petition calling on the Chancellor to cut beer duty.”

    Mark Whelan, Chief Creative Officer at Havas UK, adds: “This is a music promo with a message. Its aim is to remind people of the vital role of pubs in British music culture and Slaves are the perfect band for it.”


    First bursting out of Kent’s pub scene in 2012, Slaves have gone on to become one of the UK’s most ferocious live bands, and their brand of high-energy punk rock is winning them fans worldwide, from Melbourne to Moscow. The track itself is a commanding riff-heavy punk, with a thundering bassline from Laurie Vincent (guitar, vocals) driving the track forward, while Isaac Holman (drums, vocals) rages against society’s decline and the deluge of questionable information we’ve all been subjected to over the last few years.


    Slaves say: ‘Without pubs we would have had nowhere to start our career. Pubs are so important to the careers of musicians. They are pillars of communities and need saving.’

    2019-03-26 00:00:00
  • Carling launches new, multi-million-pound campaign inspired by its hometown, Burton-on-Trent
  • Made Local champions local pride and those people who are making things happen in their communities up and down the country
  • Carling’s Made Local Fund will invest in community projects over the next three years
  • The Havas London-created campaign marks the first time Britain’s #1 beer* has appeared on TV in more than two years
  • Carling, Britain’s #1 beer, has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavors of today’s self-starters and people with a passion to help their local communities thrive. 

    The campaign, devised by Molson Coors’ lead creative agency Havas London, is about championing and supporting those people who are making things happen in their hometown – just like Carling, proudly brewed by local people in its historic home of Burton-on-Trent. Up and down the country, regional towns are often misjudged, stereotyped or simply overlooked, and this campaign celebrates that when you look closer, there is more to these local communities and their ambitious inhabitants than meets the eye. 

    Two spots will run on TV – one telling the story of Carling’s provenance and the skill and dedication of its Burton brewers, the other that of a local LGBT+ run Sunday League football team in Wolverhampton – while the cinema spot tells a wider range of stories of those people who are ‘making it’ in their hometown. These stories, including those of a group of cold-water surfers in Pease Bay in Scotland who make and surf on their own boards, and a band in Swansea who are fighting to keep the spirit of Welsh punk alive in the face of a bout of live music venue closures, are explored in more detail in a series of documentaries.

    Carling has also committed to a multi-million-pound investment over the next three years into community projects that help local culture, community spirit and creative endeavor thrive up and down the country through its Made Local Fund.

    Anyone can apply for funding at for projects that make a positive impact on the local community, are inherently sociable and bring people together, support long-term, sustainable projects and are at a grassroots, not-for-profit level.

    Miranda Osborne, Brand Director at Carling, says: “At Carling, we’re proud of the fact that Britain’s #1 beer is brewed by local people in the town of Burton-on-Trent. Scratch beneath the surface and you’ll find countless stories like ours – those of passionate, dedicated people making things happen in their hometowns. Uncovering some of these inspired us to create the Made Local Fund, our commitment to supporting new ideas and activities that will benefit local communities and the people that underpin them.”


    *Nielsen Off Trade MAT Volume, 05.01.2019. CGA On Trade MAT Volume, 03.11.2018

    2019-02-04 00:00:00
    It’s Bear-ginning to look a lot like Christmas Heathrow releases new Christmas ad starring much-loved characters; Doris and Edward Bair


    Heathrow has today unveiled its newest Christmas advert, which adds another tale to the life of Britain’s much-loved bears; Doris and Edward Bair. 

    The pair, who have starred in the airport’s last two Christmas TV adverts, are this year returning to the UK from their Florida home after longing for the quintessential British Christmas. 

    The advert opens with Edward soaking up the rays on a lilo, wearing festive swimming shorts and applying layers of tanning oil.  

    After hearing the sound of carols, speaking to family and seeing images of home, all these little touches remind The Bairs that Christmas in the sunshine is just not the same. From memories of cosy fires and stockings hung, to the grandchildren playing, Doris and Edward know what they need to do to make it Christmas; make it Home.

    Set to the 80’s classic of Paul Young’s ‘Every Time You Go Away’, The Bairs rush themselves back towards the British twilight, arriving into Heathrow - the same location their eyes met and their love story began 50 years ago. 

    Paul Young, singer, songwriter and musician comments: “’Every Time You Go Away’ was first released over thirty years ago in 1985. So much has changed since then, however the feeling of loved ones going away is still the same. I’m delighted that it will feature on Heathrow’s Christmas advert which brings to life those feelings for Doris, Edward and the Bair family”.

    Ross Baker, Heathrow’s Chief Commercial Officer said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special. This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.” 

    The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London. 


    The film has launched on YouTube, and will be shared via social channels, broadcast and OOH.

    2018-11-13 00:00:00


    - Campaign from Havas London and HRA Pharma for the most effective morning after pill-


    ellaOne® – the most effective morning after pill – has launched a new marketing campaign aimed at ending the stigma around emergency contraception and tackling the abundance of misconceptions around the morning after pill itself.

     ‘My Morning After’ – devised by creative agency Havas London – is ellaOne’s® first major campaign since it became available over the counter without a prescription in the UK in 2015. Targeting women aged between 18 and 25, it largely comprises digital and social media activity and centres around a positive, defiant manifesto empowering women who have had unprotected sex or whose contraceptive method has failed: 

     It’s the morning after the night before
    I know what they’re thinking, and I feel insecure
    So an accident happened, this much I know
    We were together last night, yet I feel so alone

    Do I let it get to me? Why should I? Why should we?

    Because this body is mine
    I can still be protected
    Decisions like this, they should be respected

    A baby? Maybe. One day, we’ll see
    But what I’m doing right now is the right thing for me
    Because it’s my future. I am my own master

    It’s my life. My rules. My Morning After.

     These words were brought to life through a 60’ film following the stories of five women from different backgrounds, but with at least one thing in common: they’re all taking control of their morning after. An honest, authentic and relatable portrayal shot by Pulse Films’ Stella Scott, it aims to remove the societal and emotional barriers to entry by normalising the use of ellaOne® when contraception has failed – while simultaneously celebrating women being in control of their own bodies.

    It also aims to debunk some of the common myths around the morning after pill, including that it’s difficult to get hold of (it isn’t – it’s available over the counter or online without a prescription), that it can affect future fertility (it doesn't - there is no delay in the return to fertility after taking the morning after pill), that it only works the morning after (morning after pills can be taken up to 3-5 days after unprotected sex) and that it can terminate a pregnancy if you’re already pregnant (ellaOne® is not an abortion pill and so will not interrupt an existing pregnancy – instead, it acts to stop or delay ovulation to prevent conception taking place).

    Kate Evans, Marketing Director UK, Ireland & Nordics at HRA Pharma, says: “While category awareness is high, awareness of ellaOne® as a product remains low, despite it being the most effective on the market. Sadly, there also remains a cultural stigma around emergency contraception itself. This campaign aims to break down those barriers and empower women to make the right decision for them, without fear of judgement.”

    Aaron Howard, Creative Director at Havas London, adds: “Sometimes accidents happen. There’s no shame in that. ellaOne® is a product that has widened the choices around emergency contraception for women – but this is bigger than merely extolling product benefits. We’re promoting an attitude. And if we go some way to shaping a culture that gives women confidence – and couples for that matter – then we’ve done our job.”

    ellaOne® is the world’s most effective morning after pill. It is the only emergency contraceptive product to contain the active ingredient Ulipristal Acetate – which last year was added to the World Health Organization’s Model List of Essential Medicines.

    2018-10-05 00:00:00
    Havas unveils emotive first teacher recruitment work for the Department for Education -Heartwarming Every Lesson Shapes a Life campaign follows one girl’s journey
    through the school system and stars supporting cast of real teachers-


    1 October 2018: Creative agency Havas London has unveiled its first work for The Department for Education (DfE) since winning its teacher recruitment business in May. The campaign highlights that teaching isn’t about what young people become, but who they become – and underscores the unparalleled role teachers play in shaping young people’s lives.

    Every Lesson Shapes a Life is scheduled to break on TV during Coronation Street at 20:45hrs tonight (Monday 1 October) with a 60’ edit, which will also appear in cinema during October. A 30’ edit will also air on TV and video on demand through to 6 November.

    The campaign will also appear across social – with additional films featuring real people telling their stories of teachers who have shaped their lives – radio, digital, email DM, physical collateral and event branding and an upcoming press and out-of-home campaign. The entire campaign has been turned around in just four months to coincide with the start of a new recruitment year and applications for teacher training opening on 9 October.

    It also introduces a new brand identity, devised by Havas, comprising new colours, logos, fonts, imagery and the strapline Every Lesson Shapes a Life. This will be implemented across all of the DfE’s teacher recruitment touchpoints including the Get Into Teaching website, Train to Teach events, graduate fairs and locally-adaptable assets for schools.

    The emotive film, shot by Pulse Films’ thirtytwo, follows the journey of a young girl named Abi, from her very first day of school as a nervous, wide-eyed four-year-old, through to her last, leaving at 18 with the confidence to discover her place in the world. 

    An authentic portrayal of the ups and downs of school life and growing up, it highlights the fundamental role teachers play in shaping their students’ lives. As well as Abi, who is played over the years from girl to young adult by four actors, the film features a cast of real teachers.

    Chloe Saklow, Deputy Director, Teacher Recruitment and Conversion at the DfE, says: “By focusing on one girl’s story, we wanted to vividly demonstrate the unrivalled and positive human impact teachers have on the many children whose lives they touch. Teaching, like many other careers, isn’t without its challenges, but I can’t think of many others that are as important, or rewarding.”

    Jen Black, Managing Partner at Havas London, adds: “For this campaign, authenticity was key. We wanted to capture the years of care, patience, encouragement and support that teachers invest into the children whose lives they shape. That’s something we could only accurately portray through using real teachers, whose buy-in was so important. They’re unsung heroes, and we’re so proud to be working on a campaign that has the chance to help change lives for the better.”

    Havas London was appointed on a three-year basis by the DfE in May, following a competitive process, to ensure that teaching as a career remains attractive and at the forefront of minds, at a time when competition for graduates has intensified.

    2018-10-01 00:00:00
    LONG LIVE THE LOCAL: BRITAIN’S BEER ALLIANCE LAUNCHES MAJOR PRO-PUB CAMPAIGN AMIDST INCREASING FINANCIAL PRESSURES -New marketing campaign aims to promote pubs and cut beer tax in face of three pub closures every day-


    The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day[1]. Today, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as well as industry bodies including The British Beer & Pub Association, launches a major new campaign to help save ‘the local’.


    Called ‘Long Live The Local’ the new campaign will celebrate the important role local pubs play in our community, our culture and our national identity, demonstrating that they are a force for good. It will create a national groundswell of people celebrating and supporting their local pubs, while simultaneously calling on Government to relieve some of pressure pubs are facing by cutting beer tax – which is currently set to increase for at least the next three years.


    Should the level of beer tax – which is already three times the EU average and 12 times higher than Germany[2] – continue to increase year after year, beer sales will fall, pubs will continue to close, and jobs will be lost, the new campaign will argue.


    The campaign has taken six months to develop, including extensive strategic and creative development driven by consumer research, and will be supported by a £3 million investment each year for at least the next three years. It will comprise a striking, large-scale out-of-home campaign, national press ads, a cinematic online film, a PR campaign fronted by model and pub-owner Jodie Kidd, an influencer programme, Twitter promoted hashtag and video and an online hub at Each pillar of activity will drive consumers to sign a petition saying no to the planned increase in beer duty, which will be delivered to Government ahead of the Autumn Budget.


    Central to this activity is the film, directed by Tom Green, which explores what the pub means to society. A true snapshot of everything that makes pubs so important, it showcases the full range of life that happens within them – from catching up with friends to listening to live music, weddings to wakes – and everything in between.


    With 900,000 people in the UK reliant on the pub, brewing and other related industries for work – adding £23 billion to the economy and contributing £13 billion in taxation[3] – the campaign will also reach politicians to remind them of the economic importance, as well as the cultural importance, of the local pub and wider brewing industry. MPs will be made aware of the campaign & issues through lobbying events, localised PR and targeted media buys around Westminster and the upcoming party conferences, while pub-goers, owners and employees will experience the campaign in more than 15,000 British pubs through a selection of branded glasses, beer mats, window stickers and posters.


    The campaign represents a change in approach from Britain’s Beer Alliance, which has previously focused on promoting the beer category. “In light of the range of tax pressures pubs face, the number of precious institutions we have already lost forever, and the human impact of planned beer duty rises, we decided we needed a change in our approach and a new campaign”, says David Cunningham, Programme Director.


    Long Live the Local” will remind people that pubs are great places where a wide variety of life’s events – big and small – are played out, making them a unique part of our modern British culture and identity. It will, however, also raise awareness of the jeopardy our local pubs face from an unprecedented range of tax pressures, specifically beer duty, which should leave the Government with no illusions about the strength of feeling behind protecting the UK’s pubs and the communities that rely on them.”


    The campaign was devised by creative agency Havas London and is their first work since winning the account in March this year. Havas were supported by fellow Havas UK agencies Havas Media (media planning and buying), Ekino (web build), Havas Helia (CRM), One Green Bean (PR), Socialyse (influencer outreach) and HKX Productions (OOH/print). Film production was through Stink Films, photography through LGA, with political insight and programme development through Hanover


    Ben Mooge, Executive Creative Director at Havas London adds: “The pub – a bedrock of communities up and down the country – is under threat. The grassroots-style design of these posters and the universal, relatable scenes in the film capture the urgency and importance of this campaign. Coupled with all the other elements – a proper team effort on something so culturally important – it will be impossible to ignore.”


    Some of the largest and most influential organisations in the beer and pub industry are backing the campaign, including Molson Coors, AB InBev, Heineken and Carlsberg. Supporters also include pub companies big & small and industry organisations such as and the British Beer & Pub Association.

    [1] Figure calculated from CGA Outlet Index data and British Beer & Pub Association analysis of Valuations Office Agency data

    [2] British Beer & Pub Association data

    [3] British Beer & Pub Association data

    2018-07-20 00:00:00
    HAVAS UNVEILS LET IT SHINE SINGALONG FOR FINISH -London agency’s first major spot since the brand returned from W+K last year-   Havas London has unveiled its first major work for Finish – the world’s leading auto dishwashing brand – since it won the account back from Wieden + Kennedy in 2017.   Let it Shine, for Finish Quantum dishwasher tablets, is a joyous, unashamedly populist singalong to traditional gospel song This Little Light of Mine, with the lyrics playfully adapted to reflect some of the everyday objects that Finish helps to shine. It breaks on today across TV, online and at point-of-sale, and will run globally for 12 months.   The campaign is based on the insight that ‘shine’ is the ultimate indicator of a perfect clean.  The brand believes that consumers should not just expect their dishes to be clean – but to be so clean they shine. This film champions the fact that only Finish Quantum can deliver results that live up to this expectation.   This message is delivered musically through a cinematic spot from Pulse’s Fred Scott, injecting some welcome emotion into a sometimes sterile category. It follows a diverse cast – representing the genuinely global nature of the brand – in the aftermath of a range of occasions preluding washing up, from solo glasses of wine to corporate entertaining; cosy nights in front of the TV to lively dinner parties with friends. The spot’s scale and production values reflects the premium nature of the product.   Chris Dunne, Senior Brand Manager at RB says: “Life is not about washing up – but it does create it. This campaign celebrates all of those occasions that make the washing up worthwhile, while at the same time reminding people of Finish’s superior cleaning power.”   Elliot Harris, Deputy Executive Creative Director at Havas London adds: “Finish is an everyday brand, and we’ve tried to root this campaign in those everyday, but important, little vignettes that make up life. And who doesn’t love a good singalong? We couldn’t resist basing this campaign around such a classic, much loved, and very fitting soundtrack.” ]]> 2018-06-05 00:00:00 MAKING WAVES IN THE MUSIC INDUSTRY: HAVAS, UNIVERSAL MUSIC & SHARP’S BREWERY JOIN FORCES TO LAUNCH NEW ARTIST KEYNVOR Preservation – which features up-and-coming composer Sebastian Plano – is available to stream and download now:   Listen to “Preservation” ft. Sebastian Plano ***STREAMING LINK***   But Keynvor is like no other artist. Taking its name from the Cornish word for ‘ocean’, Keynvor – pronounced ‘cain-vor’ – is the Atlantic Ocean. And the track itself helps the under-threat ocean fund its own protection as Sebastian Plano and Mercury KX will donate 100% of their share of streaming income and permanent downloads of the track to the Cornish marine conservation charity Surfers Against Sewage.   “At Sharp’s, we are committed to saving our unique and spectacular coastal regions,” says James Nicholls, Senior Brand Manager at Sharp’s Brewery. “Based in Cornwall, and as surfers and ocean lovers, it’s heartbreaking to watch the water and the beaches that we love being slowly destroyed by humanity’s neglect and ignorance. The Keynvor project is built around, inspired by and intrinsically linked to the coast – what better way to save our beaches than recruit the ocean itself.”   Keynvor – Havas’ first major campaign for Sharp’s and a significant collaboration with fellow Vivendi company Universal Music – harnesses the epic sounds of the ocean and debuts with the track Preservation, recorded in and off the coast of Cornwall in March 2018. It sees Keynvor partner with up-and-coming composer Plano, who masterfully combines the stunning, ethereal sounds of Cornish waves crashing on the rocks with percussive, rhythmic sounds created from the original field recordings.   For Keynvor’s debut release, Preservation, Sebastian Plano and Mercury KX will donate 100% of the monies they receive from streaming use and the income they receive from permanent downloads of the track (at least £0.50 per permanent download) to the charity Surfers Against Sewage (registered charity No. 1145877 in England and Wales), which will help to raise funds for, and awareness of, coastal issues such as erosion and pollution. And never has the charity been more important: an estimated 12 million tonnes of marine litter and plastic end up in our oceans every year.   Hugo Tagholm, Chief Executive, Surfers Against Sewage says: “Surfers Against Sewage is stoked to be amplifying the call of the ocean through the Keynvor project. Our oceans are in peril, facing unprecedented challenges including the growing threat of plastic pollution. Together we can respond to this oceanic siren. Join the community movement for Plastic Free Coastlines today. The future is clean. The future is blue.”   Matt Swinburne, Creative Director at Havas London adds: “Proudly based in Rock, Cornwall, and with beers including ‘Atlantic Pale Ale’, ‘Sea Fury’ and ‘Doom Bar’ – named after the infamous Cornish sandbar – the coast is such an inherent part of Sharp’s brand. Sadly, it’s no secret the UK’s coastline is under threat. This is something Sharp’s cares passionately about – so we’re proud to have created an innovative, permanent platform together that both celebrates and supports the coast, not just now but in the future.”   Preservation ft. Sebastian Plano is available now via Universal Music imprint Mercury KX/Decca Publishing on all digital music providers, including Spotify, Apple Music, iTunes and Google Play. ]]> 2018-04-19 00:00:00 Citroën in major new partnership with Channel 4 and First Dates Channel 4 today announces a brand new, two year partnership with Citroën that will see the French marque sponsor the broadcaster’s award-winning dating series First Dates and co-create content for All 4.

    Launching in January 2018, the partnership represents the first time Citroën has worked with Channel 4 in this way. The sponsorship will include multiple series of First Dates, as well as the return of First Dates Hotel where Maître D’ Fred Siriex and his team will welcome a whole host of hopeful singletons to a tailor- made matching making experience in Naples next year.

    In addition to the sponsorship Channel 4 and Citroën are collaborating to launch an original content series for All 4 which will also be also distributed across Citroën’s own channels.

    The partnership was brokered by 4Sales with Mediacom and will also include off air licensing and Channel 4’s unique interactive digital sponsorship format ispon.

    The sponsorship idents, from creative agency Havas London, invites viewers to 'find love with Citroën and First Dates on 4', whilst showcasing the brand’s range including New C3 Aircross Compact SUV and New C4 Cactus.

    First Dates and First Dates Hotel are Channel 4’s biggest 10pm shows so far this year, attracting an average audience of 2.0 million and 1.9 million viewers per episode, respectively. Both significantly outperform Channel 4’s slot average and are consistently the most popular programmes on TV among 16-34 year old viewers watching TV at the time the shows air.

    Rob Ramsey, Partnership Leader, Channel 4 said: “We are delighted to be working with Citroën on this amazing package. Not only will Citroën benefit from a direct sponsorship association with First Dates on Channel 4 but we will also be collaborating to create bespoke content with them that will extend the reach of the campaign across both our platforms.”

    Souad Wrixen, Marketing Director at Citroën UK said: “It’s a real pleasure to be able to partner with such a well-known TV series that really embodies our ‘Be Different, Feel Good’ attitude.

    The sponsorship feels like a natural fit following the launch of our new brand signature ‘Inspired By You’ which brings us closer to our customers as we continue to introduce products that are inspired directly by them. A number of our new products including New C3 Aircross and New C4 Cactus will feature as part of the partnership and we are very excited to work closely with Channel 4 to create content for All 4 as well, so watch this space.”


    Elliot Harris, Creative Director at Havas London, says: “Citroën and First Dates is a match made in heaven. After all, who knows more about love than the French? Throw in a twist of unmistakably British humour, and we’ve ended up with a really charming, contextually spot-on series of idents, on one of the biggest shows on TV. We’re very happy.” 

    2017-12-19 00:00:00
    MR SHEEN FLIES BACK ONTO SCREENS AFTER 10 YEARS Havas reintroduces the RB brand’s much-loved figurehead for his first live action outing 

    Mr Sheen, star of the iconic 1980s campaigns for the cleaning product of the same name, returns to screens this month after an almost decade-long absence.

    The character – reintroduced by Havas London’s RB team – is seen dusting off his trusty (but dusty) signature red plane in a long-abandoned hanger, on a renewed mission to banish dust from UK homes. The spot is notable for bringing the character back in live-action for the first time, after his animated self shot to fame in a series of 1980s advertising campaigns.

    The ‘Back to Banish Dust’ campaign aims to increase awareness around Mr Sheen’s product range and drive market penetration in the category. Central to the £800,000 campaign is the TV spot, in which the audience will see the fully-fleshed realisation of Mr Sheen - flight suit, trusty wipes, signature bushy grey moustache, red plane and all – for the first time.

    The TV spot reminds the UK of the product range’s dusting credentials - allowing them to fly through their cleaning throughout the home – and is supported by a media campaign comprising digital and in-store promotions to drive purchase of the Mr Sheen range.

    The Mr Sheen range has been given a thorough dust-down to increase the relevance of the brand by repositioning Mr Sheen as the perfect product for keeping the home dust-free. The new simplified and modernised design provides greater on-shelf impact and highlights the ranges Dust Trap technology, offering ‘2x better dust pick-up’, whilst improving the fragrance call out.

    Holly McCarthy, RB UK Marketing Manager comments, “After almost a decade, we are very excited to bring the iconic Mr Sheen character back to the TV screen, with a slick new advertising campaign as well as updating our packaging, with the overall aim of reappraising the brand for the current day. Thanks to clearer on-pack communication, we firmly believe that consumers will understand the key benefits of the range and will help with the decision-making process in store.”

    Elliot Harris, Havas, Creative Director RB comments “It's been a pleasure reimagining an age-old classic like Mr. Sheen. And what better way to re launch him back onto our TV screens than by bringing him to life - literally. He’s such a strong, recognisable brand asset. "Mr Sheen shines umpteen things clean!" was one of those great, quintessentially British lines. We hope audiences love the cheery reminders of the old ads from the jingle to the larger than life moustache” 

    2017-12-11 00:00:00
    WHATEVER YOUR #GYMEXCUSE, THIS NEW HARRISON’S FUND CAMPAIGN WILL GIVE YOU A BETTER ONE -Havas UK campaign wants you to use money wasted on muscles on finding a cure for a deadly muscle wasting disease instead- 

    The UK wastes a staggering £558m on unused gym memberships every year, with good intentions quickly replaced by bad excuses. Havas’ new campaign for Duchenne Muscular Dystrophy charity Harrison’s Fund urges people to put that money to better use: rather than wasting it on muscles, help fund a cure for the muscle wasting disease instead.

    A Duchenne diagnosis is terminal. For now. It is the most common fatal genetic disorder to affect children around the world. Sufferers cannot produce dystrophin, a protein needed to build muscles. As a result, every muscle in the body deteriorates, often leading to respiratory failure, heart failure, and other devastating orthopaedic complications. And death; usually by a child’s late teens or early twenties. Most are in a wheelchair by age 12.

    There is no cure. However, over the past few years, scientists have made great strides in gene therapy and molecular medicine, and for the first time we may be on the cusp of a major breakthrough. Harrison’s Fund aims to help fund this cure – not just care. The charity was established by Alex and Donna Smith, parents to Harrison. Harrison is 11 years old, and has Duchenne. He also stars in this new TV ad.

    The #GymExcuses campaign aims to raise awareness of Duchenne – a disease that most people haven’t heard of – and to raise funds toward finding a cure. It plays on the plethora of excuses people use to get out of going to the gym, and challenges people to get a better excuse – by donating their money to Harrison’s Fund instead.

    Sister agency Cake has supported with the publicity around this by seeding #gymexcuses with well-known celebrity fitness fanatics and influencers – showing we can all take a day off for a good cause. Alongside this, they partnered with Ginger Comms to reveal the state of the nation’s health; including how nearly two thirds (65 percent) of us admit to taking it for granted.

    The campaign breaks across the UK this week and spans TV (including ITV, Channel 4 and Sky), VoD, out of home, digital, national press, social, PR and influencer outreach and a microsite, where people can view common excuses and donate to get a better one for themselves.

    The pro bono campaign was created by Havas London and supported by a number of Havas UK agencies, including Cake, Havas Media and HKX Productions. It was created entirely within Havas’ UK Village in Kings Cross.

    Harrison’s Fund Founder Alex Smith says: “I wish this campaign didn’t exist. Devastatingly, it has to – but with the help of some of the six million plus people who will see it, we will beat this disease. On behalf of everyone whose lives have been affected by Duchenne, thanks to Havas for their continued efforts helping us to achieve that.”

    Xavier Rees, CEO, Havas London, adds: “This has been a real team effort, and represents the collaboration between Havas agencies at its best. No egos, no politics – just 20 people from across four agencies working together for a great cause. Together, we’re committed to doing whatever we can to help those with Duchenne find a cure.” 

    2017-11-27 00:00:00
    The Bears are back in Town: Heathrow unveils new Christmas ad New ad reveals the story behind airports’ much-loved Mr and Mrs Bair

    Heathrow has today unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris and Edward Bair, the airports much-loved teddy bears, who were shown in the airports first Christmas TV ad last year.

    The advert opens in the 60s where the bears first set eyes on each other. Edward was still his clumsy self, leaving his coat on an aircraft by accident when returning from a business trip. Doris, the airline’s air stewardess, notices and chases after him. She wouldn’t want to see a passenger get cold.

    Their eyes meet: the rest is history.

    Set to the distinctive sentimental sound of Petula Clark’s ‘Couldn’t Live Without Your Love’, we see a series of tender and charming moments across their fifty-year history in which Doris and Edward are brought closer together every Christmas. Each time we see them, their love story develops in different ways but always in the same location - Heathrow arrivals hall. As they grow older and the backdrop (and outfits) change, we start to meet the rest of the Bair family who come along to greet them in the same spot where they first met.

    The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London. To create a nostalgic backdrop location, much of the advert was filmed in the historical Terminal 1; which closed to passengers in 2016 after over 50 years of travel reunions. British Airways provided an original BOAC aircraft, air hostess uniforms and additional historical details to help convey the authentic history of air travel.

    Ross Baker, Heathrow’s Commercial Director said: “After an overwhelming response across the globe to Doris and Edward last year, we had to bring these lovable bears back to our screens. We hear from our passengers that there is no greater feeling than being wrapped in the arms of a loved one at Christmas. We wanted the advert to capture this unique feeling and make people feel even more excited to welcome friends and family this festive season.”

    The film has launched on YouTube, and will be shared via social channels, programmatic video, broadcast VOD and OOH. Passengers booking Heathrow’s complimentary Personal Shopping service will also receive a limited-edition scarf with unique bears design, created by Karen Mabon, when they make a purchase. 

    2017-11-20 00:00:00
    OPTREX BRINGS ‘SCREEN EYES’ INTO FOCUS IN NEW HAVAS CAMPAIGN -Eye care brand debuts spot from Black Mirror director Owen Harris-

    Are you reading this on a laptop, tablet or mobile? If so, there’s a good chance you may have Screen Eyes: the focus of a new campaign from RB eye care brand Optrex.

    While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace – and modern life is taking its toll on our eyes. Screen Eyes is that uncomfortable, dry feeling in your eyes that occurs from looking at screens for a long period of time. This is because staring at screens results in you blinking up to 60% less, reducing the spread of tears and disturbing the protective layer of your eye, causing moisture to evaporate. So the more you stare at screens, the more dry and irritated your eyes feel.

    To raise awareness of this very modern problem – and to promote its flagship ActiMist 2in1 Dry + Irritated Eye Spray, a mess free and easy to apply spray* that restores your eyes’ natural moisture – eye care brand Optrex has launched a new TV, press, digital and point-of-sale campaign, devised by creative agency Havas London.

    The campaign revolves around a surreal yet eerily familiar TV spot from Black Mirror director Owen Harris, depicting a world where people have developed eyes the shape of screens. The metaphor, coupled with scenes of everyday people going about their everyday lives, connects an increasingly common ailment – dry eyes – with the technology we have become so attached to.

    It has been supported by a PR campaign from Virgo Health, which married traditional media relations with a direct-to-consumer activation. A new ‘Screen Dry Eyes Health Report’, developed in partnership with optometrist Brian Tompkins, was launched to media to inform on the state of the nation’s eye health. A team of brand ambassadors also sampled Optrex ActiMist in Central London, stopping passers-by who were glued to their screens and inviting them to complete a quiz designed to help them find out which screens they use the most.

    Yvette Younes, Category Manager UK Activation – Nurofen, Gaviscon & Optrex at RB says: “Screens have become fundamental to our lives – from mobile phones and tablets on our commutes, to laptops at work and TVs at home. In fact, there’s rarely a time we’re not staring at one. While 70% of British adults report having experienced symptoms of ‘Screen Eyes’ when they have been looking at a screen for a long period of time, the most common action is to simply look away. We hope this campaign goes some way to helping consumers enjoy their daily activities in more comfort, especially given that almost 60% of the people we surveyed for this campaign told us that they’re concerned about the impact of modern life on their eyes.”

    Elliot Harris, Creative Director for RB at Havas, adds: “Owen [Harris, director] has brought our Screen Eyes concept to life brilliantly, crafting a world that is both surreal yet instantly recognisable. That someone of his calibre wanted to be involved is testament to the creative journey we’re on with RB, with whom we’re making some genuinely eye-catching work.”

    *based on May 2016 survey of 307 consumers 

    2017-10-03 00:00:00
    Heathrow celebrates ‘the best Christmas gift of all’ For the first time, Heathrow is launching a video campaign at Christmas celebrating 'the best gift of all'.

    The poignant film reminds us that coming home for Christmas is the best gift you can give at this special time of year.

    The ad follows two much-loved and ageing teddy bears as they land at Heathrow. It captures tender moments between the couple; from the wife gently waking her sleeping husband in his seat, to his protective arm helping her onto the escalator.

    As they travel through the airport, the film - set to a classic Chas and Dave soundtrack - captures all the familiar sights and sounds of the UK’s hub airport. Finally the elderly bears emerge blinking into arrivals and we see them searching the crowds for someone. We won't spoil the ending for you.

    It's the next phase of Heathrow's brand campaign designed to mark its 70th anniversary and follows Heathrow's First Flight that was launched to critical acclaim earlier this summer.

    Heathrow’s Commercial Director Jonathan Coen said: ‘Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year. We feel the bears’ journey through the airport at Christmas beautifully captures the emotion of walking through Heathrow arrivals into the arms of your loved ones.’

    The campaign has been created by advertising agency Havas, with film direction by DOM&NIC through Outsider Productions and animation from The Mill. The piece was filmed over three days while Heathrow was fully operational with location management team, Salt overcoming the complex logistical challenges of filming across multiple terminals, on the airfield and in restricted locations to make the campaign a reality.

    The film will be launched on YouTube, cinema and social channels on 14th of November. 

    2016-11-14 00:00:00
    Birdseye Fish Fingers Make Your Tail Wag Havas London puts the swing in one enthusiast’s step as he rushes home for his supper 

    Launched over the weekend, a new above-the-line campaign from Havas London captures the excitement of a Birdseye dinner through the eyes of a small boy, as he rushes back to his kitchen from school.

    Beginning at his classroom desk, to his final arrival at the dinner table, our fish finger fanatic hurriedly takes us on a stunning journey through fields of peas, past Captain Birdseye and his boat, across countryside, mountains and beaches as he wags his way to stomach satisfaction.

    The TVC is just one part of an over-arching campaign from Birdseye, who after over a decade away from the nation’s screens, are bringing back Captain Birdseye in a nod to the brand’s heritage. The captain, an instantly recognisable character to the UK market has been helping British parents provide their children with a fish supper since the 1960s. His presence in the new commercial reiterates the brand’s heritage and their universal trustfulness, whilst the character of Sam, our ‘Boy with a Tail’ brings an entertaining and engaging story to the simple excitement of a favourite childhood meal.

    Shot by Outsider’s award-winning director Jim Gilchrist, the 60” spot will be released as part of an 360 campaign around the resurrection of Captain Birdseye and the re-launch of 57 core products, including Fish Fingers and Garden Peas; both make an appearance upon the dinner plate of our ‘Boy with a Tail’. The campaign extends across TV, cinema, digital, outdoor, PR and instore comms and it goes live on Friday 8th April.

    Steve Chantry, Birdseye Marketing Director, said “2016 is set to be a really exciting year for Birdseye and we’re looking forward to taking our brand in a fresh direction with the new campaign. We know that our consumers remember our products from their childhood with fondness and we believe that the new ad will not only reignite their latent love for the brand, but also reassure them that Birdseye is committed to quality and is a cut-above other brands”.

    Havas London’s ECD, Ben Mooge said “For years, Sam, the boy in the commercial had been picked on because of his tail. We're glad that Birdseye could help with his successful rehabilitation. There's a lesson for us all here.” 

    2016-04-11 00:00:00
    Cut the cliché this Valentine’s with Havas London and Durex Ditch the bouquets and romantic dinners and focus on reconnecting with your loved one

    London, UK – 25 January 2016: Launching today, a new campaign from Havas London for Durex encourages couples to ‘cut the cliché’ this Valentine’s day and focus instead on spending quality time with one another, reconnecting and experiencing some genuine fun and excitement.

    The campaign follows research conducted by Durex which revealed that nearly half (49%) of the UK population doesn’t looked forward to Valentine’s Day, with 40% saying it’s a cliché and a further 43% stating that they would like to try something different.

    The campaign focuses around binning the boring bouquet, ditching the ‘unromantic’ dinner and spending the day with one another having fun. Shot by Wanda Productions, award-winning director Wilfred Brimo, the commercial shows a young couple mowing down a field of roses to be with one another. Creating circles and spirals in the crop, the pair eventually colliding into one another with expressions of sheer glee. Symbolising the message that Valentine’s Day is about quality time not gimmicks, the ad will run on TV, online and in-store, with media handled by Zenith Optimedia.

    Durex’s sex and relationship expert Alix Fox, commented, “Valentine’s Day is supposed to be the most romantic day of the year, but sadly it can easily turn into 24 hours of predictable disappointment. Durex’s research shows that a third of Brits want more spontaneity in their relationship, so we wanted to develop a campaign that would encourage people to substitute the stereotypical, commercialised Valentine’s ideas with a focus on doing something that is personal and meaningful to them.”

    Yelena Gaufman, Head of Planning, Havas London commented: “Valentine’s Day brings a lot of expectation and pressure to couples, often overshadowing the meaning behind the occasion. Durex is the perfect brand to champion leaving behind the gimmicks and clichés, and to encourage intimacy on the most romantic day of the year” 

    2016-01-25 00:00:00
    Havas Creative Group appoints Andy Sandoz and Ben Mooge as Joint Executive Creative Directors of Havas London London 26th November: Havas Creative Group has today announced changes to the creative leadership of the business.

    Andy Sandoz and Ben Mooge, currently partners of Havas Work Club, have been appointed joint Executive Creative Directors of Havas London, assuming responsibility for the agency’s entire creative output

    The move will see Andy Sandoz - currently President of D&AD - and Ben Mooge - report into Europe and UK Group CEO Chris Hirst and sit on the Havas London Executive Board. Sandoz and Mooge have driven creative work that has seen Havas Work Club win both Campaign and Marketing Digital Agency of the Year; work that includes Ballantine’s tshirtOSand Space Glass, McLaren F1 and the creation of the D&AD White Pencil.

    Chris Hirst, European and UK Group CEO at Havas Creative Group said, "Andy & Ben are provocative, modern and very talented creatives. They are also just great people to be around. I'm really looking forward to working with them”

    Ben Mooge said “Collaboration and talent is all that matters. Bring on The Club and the Havas team together - plus anyone out there who’s up for being involved at the start of something. #squad ”

    Andy Sandoz said “This is about building, and getting out of the way of, a modern team capable of rebooting the system for the better. #squadgoals ”

    The appointment of Ben Mooge and Andy Sandoz comes as Hirst assembles a new-look senior leadership team for Havas Creative Group, and follows the appointment of, Mark Sinnock as European and UK CSO, Tracey Barber to Group CMO , Paul Ward as Group Head of Operations and Mark Whelan to CCO. 

    2015-11-26 00:00:00
    Durex & Havas London launch social media campaign video for a safe sex emoji To help young people communicate about safe sex, Durex launch a video calling for the creation of a condom emoji

    London, UK - 18 November 2015 - In a new social media campaign video created by Havas London, Durex are calling for the creation of a condom emoji. Launched in the run-up to World AIDS Day on 1st December, the campaign video is live on YouTube, Facebook and Twitter. The film is designed to address the fact that emojis are the new language of young people even when it comes to starting and developing relationships, but no safe sex emoji is available yet.

    The film – which uses emojis like the aubergine, hot dog and peach to show how people are currently discussing sex on mobile devices – calls on viewers to use the hashtag #CondomEmoji, and highlights World AIDS Day, reinforcing the need for better communication around safe sex.

    The film was created by Shynola, a trio of London-based visual artists who have collaborated on a number of advertisement as well as music videos for the like of Queens of the Stone Age, Radiohead and Coldplay. Premier is the global PR agency on the project.

    Mark Whelan, Global Creative Officer at Havas London said, “With the Oxford dictionary having recently named an emoji as word of the year, it’s clear that the way we communicate has changed. For a brand like Durex that plays an important role in helping people have safe-sex, it’s important to understand this and help young people in particular have this conversation in a way that’s natural to them.”

    Volker Sydow, Global Director Durex says: “Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex. Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual wellbeing.”   

    2015-11-18 00:00:00
    Tracey Barber promoted to Havas Worldwide UK Chief Marketing Officer Havas Worldwide Creative Group has promoted Tracey Barber to the role of UK Chief Marketing Officer across Havas Worldwide, Havas Work Club and Havas helia.

    Barber, who was previously Chief Marketing Officer at Havas helia, will lead a marketing and new business team working across Havas Creative Group’s agencies.

    Since joining Havas helia in 2014, Barber has overseen the global rebrand of the agency and major new business wins including The Co-operative Bank, Gap, Peperami and Regus.

    Prior to Havas helia, Barber was the Chief Marketing Officer at Kitcatt Nohr for three years. Before Kitcatt Nohr she was group marketing director at Havas EHS’s predecessor EHS 4D Group for six years. She started her career at Lowe Howard Spink and also worked as a marketing manager at Lloyds TSB.
    Barber has also been a non-executive director at the Ministry of Defence since 2012 and was the vice-chairman at the 2Gether Foundation Trust, a specialist NHS trust providing social and mental healthcare services.

    Daniel Floyed, Managing Partner of Havas Worldwide said: “Havas as a group is growing with great work and great clients. What we want to do is take this further by working together. Tracey is a redoubtable force in the market and I’m looking forward to seeing her applying her exceptional talent across the group.”

    Tash Whitmey, the Chief Executive of Havas Helia, said: “Tracey has played a key role in helping Havas helia fulfil a lot of big ambitions over the past year and I can think of no one better to represent the group at the industry’s highest levels.”

    Tracey Barber said: “It’s exciting to be given the task of working with the senior team at Havas to take a strong group of agencies to new heights. Our range of talent and experience is second to none in the industry and the challenge of communicating this to the market and helping to grow our business is something I’m relishing.” 

    2015-07-23 00:00:00
    BirdsEye and Havas Worldwide London launch TV ad to support ‘iFreeze, iSave’ campaign On behalf of BirdsEye, Havas Worldwide London has created a new TV ad to support the iFreeze, iSave campaign. Within the broader campaign BirdsEye focuses on leading the way in educating the nation that choosing frozen food, and freezing food, can not only help reduce food waste, but also save them money in the process.

    The iFreeze, iSave initiative follows findings that reveal 1.9 million tonnes of food is wasted every year that could have otherwise been frozen and preserved for use at a later date. Aiming to help consumers save money through encouraging them to become more freezer-savvy, the brand is collaborating with a coalition of partners – including Love Food Hate Waste, Hotpoint and the British Frozen Food Federation (BFFF) – to raise awareness of Britain’s food waste issues.

    The TV ad shows a young woman throwing away a fifth of all her fresh food shopping, illustrating the statistic that 20% of food is wasted in the UK every month. This amounts to £60 for the average family, in response to which the ad goes on to reference the iFreeze, iSave campaign and frozen food as an alternative. The media was handled by Havas Media and it is airing on national network TV, as well as VoD.

    Commenting on the iFreeze, iSave initiative, Andy Weston-Webb, Birds Eye UK Managing Director, comments: “We’re incredibly excited by this campaign as we understand the pressures families are under to save money. Reducing food waste by making the most of the freezer will not only help families to do so but it will also help the UK to become more sustainable and resourceful, something we’re very proud to be a part of.”

    Russ Schaller, Creative Director at Havas Worldwide London, commented “Many UK shoppers are unware of the amount of fresh food that they waste and the cost they incur because of it. By showing what this would look like if we were to literally throw a fifth of our food purchases in the bin we’re able to raise awareness of the issue, and encourage British families to save some money by making smarter shopping choices. It's more proof that underscores our commitment to move brands from promise to purpose.”

    2015-04-09 00:00:00
    Havas Wins Pitch to Join Arla Foods Global Roster The dairy company behind food brands including Lurpak, Arla brand, Castello and Cravendale entrusts global expansion Arla brand brief to Havas Worldwide London into the LATAM, Africa and South East Asia markets

    Arla Foods has appointed Havas Worldwide London as the creative agency hub set to build its Arla brand across categories in emerging markets. This follows a competitive pitch between Havas Worldwide London and DLKW Lowe.

    Wieden + Kennedy currently handles the global advertising account for the Arla brand, Lurpak and Cravendale (local UK). W+K’s is still the lead agency for the Arla brand globally – being responsible for strategy and master campaign guidelines, with the Havas Worldwide network brought in to focus on emerging markets. Havas Worldwide London will be running the Arla brand account centrally, partnering with teams in its healthcare network across Sao Paulo, Singapore and South Africa.

    W+K did not participate in the pitch for this business as Arla wanted representation in markets where W+K are not present.

    The role of an emerging markets agency is newly created by the Arla brand and will focus initially on LATAM, Africa and South East Asia. The short term scope calls for delivery of six campaigns, including TV.

    Daniel Floyed, Managing Partner at Havas Worldwide London, commented: “We’re very excited with this win, Arla is a company we’ve always respected, as they share our values and passion for purpose driven brands. We’ll be putting our creative council to work straight away to meet the challenge of extending this already strong brand into emerging markets.”

    Jan Worre Pedersen, Head of Global Media & Agency Management at Arla Foods, continued: “We are very confident that in Havas we have a highly strategic and creative partner that is as equally ambitious with our vision as we are. The agency passionately detailed how they’ll convey local nuances across our emerging markets and build the Arla brand through meaningful campaigns.”

    2015-04-01 00:00:00
    Havas poaches Chris Hirst as group chief executive of Europe Feb. 12, 2015--Campaign UK

    Havas is set to hire Chris Hirst, the chief executive of Grey London, for the same role at Havas Creative Group in the UK and Europe.

    In his new role Hirst will be responsible for all the Havas creative agencies, both in Europe and the UK. All the local leaders, including the UK co-managing partners of Club Havas, Martin Brooks and Daniel Floyed, will report to him.

    The Havas creative agencies include Havas Worldwide, the newly rebranded Helia network and Cake.

    Hirst will report to Andrew Benett, the global chief executive of Havas Worldwide and Havas Creative Group.

    Grey has gone through a revival in recent years and was named Campaign’s advertising network of the year in 2014. Last week it picked up the Vodafone account from sister shop Rainey Kelly Campbell Roalfe/Y&R.

    Ahead of Hirst’s departure, Grey has promoted Lucy Jameson, the chief strategy officer at Grey London, to UK chief executive.

    Hirst has been the chief executive of Grey since 2009, and was the managing director of the agency for six years before that. Earlier in his career he worked at Bartle Bogle Hegarty and Fallon London.

    Last month Havas brought together Work Club, the digital agency it bought last year, and its London ad agency in a new structure called Club Havas. The changes led to the departure of Russ Lidstone, the Havas Worldwide London chief executive.

    Club Havas is run by Brookes, the joint chief executive of Havas World Club, and Floyed, the global brand director of Havas Worldwide London, as co-managing partners.

    Jameson moved to Grey London as its chief strategy officer in June 2012. She was previously the executive strategy director at DDB UK.

    Havas was unavailable for comment.

    This article was first published on

    2015-02-12 00:00:00
    New Chivas 18 campaign captures the whisky’s complexity through the art of glass blowing Chivas Regal has launched a new global campaign highlighting the many flavours of its 18 Year Old Scotch whisky, Chivas 18.

    Beautifully crafted hand-blown amber glass droplets were specially created to bring to life the complexity of the Chivas 18 blend, which has 85 flavour notes in every drop including cinnamon, honey, lavender and raspberry.

    The campaign, which is created by Havas Worldwide London, spans online, social media channels, including Instagram, as well as print and outdoor. The online films and print imagery showcase a stunning composition of glass drops, each containing a different flavour note and suspended in mid-air around a bottle of Chivas 18.

    World renowned glass artist Peter Layton was commissioned to design and create the hand-blown amber drops, capturing the multi-faceted nature of the blend. The photographer on the campaign was acclaimed artist Dan Tobin Smith.

    The campaign will be supported by an online ‘beauty’ film showing how the droplets were made and the craftsmanship behind the campaign; a ‘behind the scenes’ film including interviews; and three other short films running on the brand’s Instagram channel.

    The campaign will break this week and will run in key markets around the world, including the France, China, and Colombia.

    Laura Hanratty, Chivas global marketing manager, said: “We wanted this campaign to have a strong craftsmanship story to celebrate the complexity and excellence of Chivas 18. I believe the result is better than we could have hoped; impactful, stylish and beautiful, while still conveying the strong product story and flavour message. It’s a great result.”

    Andre Moreira, creative director at Havas Worldwide London said: “Each drop of Chivas 18 is a blending masterpiece. So we made sure every single drop featured in the work was individually created. It was an extremely challenging process, but in Peter Layton, Peter Smith and Dan Tobin Smith we also had the best craftsmen in the industry working with us.”

    The campaign was inspired by the brand’s recent collaboration with the luxury Italian automobile design firm Pininfarina, for which Pininfarina created a patented drop shape for Chivas 18.

    2014-12-08 00:00:00
    Ella’s Kitchen raises funds for Kids Company with ‘Give A Sprout’ campaign Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company.

    The ‘Give A Sprout’ campaign, created by Havas Worldwide London, includes digital and social media, with an online film showing how sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website.

    People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK.

    The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas.

    In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas.

    The campaign broke on Tuesday, December 2nd . The 60-second film, which was created and produced in-house at Havas Worldwide London, will run on YouTube as well as Ella’s Kitchen’s website and Facebook page

    Further to this, people can actually get their hands on real life versions of all the sprout characters through a pop-up ‘Sprout Shop’ conceived by Mischief PR. This will be in Covent Garden on Tues 2nd and Wed 3rd December.

    Mark Cuddigan, Joint Managing Director of Ella's Europe, said: “This Christmas we really wanted a campaign that would spread some Christmas cheer, but also highlight a serious message. We decided to make sprouts, a vegetable so often left on the dinner plate, the thing to give this year. Of course, thousands of children in the UK won't be getting a sprout or any sort of Christmas dinner. So for a small text donation to Kids Company, we can help them give the gift of Christmas to vulnerable children across the UK.”

    Russ Lidstone, CEO of Havas Worldwide said: “It's great working with Ella's Kitchen and supporting a charity like Kids Company, especially at such an important time of year”

    2014-12-04 00:00:00
    Havas Worldwide London promotes Lucy Powell as new Head of Film Havas Worldwide London has promoted Lucy Powell to the role of Head of Film.

    Powell replaces Leila Bartlam who is leaving the agency to join Iris.

    Powell has been a TV Producer at Havas Worldwide London since 2013.
    She joined the agency from JWT where worked as a TV Producer for almost three years. Prior to JWT, she spent over three-and-a-half years at BBH where she began her career.

    Powell will report to Russ Lidstone, the Havas Worldwide London Chief Executive, and lead a 20 strong film and content production team. She will oversee film and content production and work closely with the Executive Creative Director Mark Fairbanks to further strengthen the agency’s creative output in film.

    Russ Lidstone said: “Lucy is an exciting new generation of leader in film and TV. She's proven herself to be as excited by, and brilliant at, small scale video content creation through to large scale productions. It's great to have her lead the film team.“

    Powell said: “The film department at Havas comprises a group of dynamic, skilled and dedicated producers. I am delighted to have the opportunity to head up such a great department at an agency that supports and strongly believes in the importance of film.”

    2014-08-07 00:00:00
    Havas Worldwide London creates “The Jokes Appeal” for CLIC Sargent charity CLIC Sargent, the UK’s leading charity for children and young people with cancer, is launching a new awareness and fundraising campaign.

    Created by Havas Worldwide London, the activity is based around the idea of “The Joke Appeal”, a nationwide appeal for people to submit their jokes.

    The Joke Appeal builds on the notion that laughter is a powerful thing that can bring people together and provide a moment’s relief for a young person living with cancer.

    The cinema, online, social and out-of-home campaign has a soft-launch in July and will continue until the end of August, when it culminates at the Edinburgh Fringe.

    Havas Worldwide has built an online hub to house submitted jokes and has recruited celebrity comedians such as Joe Wilkinson, Chris Ramsey and Simon Brodkin to help provide content and online reach. The more jokes that are submitted the more money the charity will raise.

    Awareness of the appeal is driven by a 90-second film which will be shown online and launch at cinemas nationwide on 11th July. The film launch will be supported by a structured social media campaign.

    CLIC Sargent’s campaign aims to create a better public understanding of the CLIC Sargent cause and impact, and particularly its support of 16-24 year olds, while raising money to help every young person with cancer that needs it.

    Russ Lidstone, CEO of Havas London, said 'We're very proud to work with CLIC Sargent. Not only because it's such a fantastic cause, but with the Joke Appeal it's refreshing to use something as uplifting as laughter to raise money; the support we've already received has demonstrated just how powerful laughter can be'.

    Liz North, Director of Communications and Campaigning at CLIC Sargent, said ‘Havas have created a really innovative awareness campaign in the Joke Appeal, to help us raise awareness and vital funds for our work with children and young people with cancer.

    It’s perhaps surprising, but laughter can be a really important in dealing with the challenges that cancer brings, and by donating their jokes, the public will be able to show their support for children and young people with cancer.’

    2014-07-09 00:00:00