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The HKX Building, 3 Pancras Square
London N1C 4AG
Reino Unido
Telefone: (+44) (0) 20 3793 3800
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Tracey Barber

Tracey Barber

Global CMO Havas Creative Group and Arnold

Telefone: 07950 181 189


Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Social Media Marketing, Serviços de marketing, Marketing direto/Telemarketing/ Database marketing/CRM, Relações públicas, Design, Planeamento estratégico

Fundada em: 1991

Rede:

Empregados: 180

Prêmios: 228

Trabalho Criativo: 62

Clientes: 18

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Social Media Marketing, Serviços de marketing, Marketing direto/Telemarketing/ Database marketing/CRM, Relações públicas, Design, Planeamento estratégico

Fundada em: 1991

Rede:

Empregados: 180

Prêmios: 228

Trabalho Criativo: 62

Clientes: 18

Havas London

The HKX Building, 3 Pancras Square
London N1C 4AG
Reino Unido
Telefone: (+44) (0) 20 3793 3800
Email:
Site:
Tracey Barber

Tracey Barber

Global CMO Havas Creative Group and Arnold

Telefone: 07950 181 189

DRY JAN? DUREX DAYS LADIES, LET’S LUBE

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected.

The tactical press, social and OOH ad injects some double entendre into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate Gel and a call to action: Ladies, Let’s Lube.

It marks a light-hearted follow up to last year’s TV ad, a playfully knowing, fourth wall-breaking film from Fleabag and Killing Eve director Harry Bradbeer, which aimed to destigmatise female sexual discomfort and unlock better sex for everyone.

Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. That means that more than half of women are putting up with uncomfortable sex – despite the fact that women naturally feel a bit drier down there for two-thirds of their cycle.

In fact, nine out of ten women who use lube say that sex feels better – and, as the Ladies, Let’s Lube campaign points out, it’s totally natural to reach for the lube on those drier days.

Kate Lloyd, creative at Havas London says: “As part of Durex’s ongoing mission to normalise lube and help end uncomfortable sex, we thought we’d encourage people to get over any New Year blues with a little lube. While millions of Britons sign up to dry January, we want to remind them that sometimes it’s better to be wetter.” 

More News from Havas London