| Titulo | Care Label |
| Agência | Havas London |
| Campanha | Care Sewn In |
| Anunciante | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Data da primeira Transmissão/Publicação | 2019 / 10 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Filosofia | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Tipo de Mídia | NOT FOR PORTUGAL |
| Director de publicidade | Ben Hawley |
| Director de publicidade | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Equipa criativa | Aaron Howard |
| Equipa criativa | Matt Swinburne |
| Equipa criativa | Owen Hunter Jenkins |
| Equipa criativa | Brodie King |
| Equipa criativa | John Ogunmuyiwa |
| Designer | Lorenzo Fruzza |
| Designer | Ciaron Fitzpatrick |
| Director de contas | Alex Lindblom-Smith |
| Director de contas | Sophie Fletcher |
| Executivo de contas | Hannah Thomas |
| Estrategista | Ned Hodge |
| Estrategista | Kerrie Boyes |