Titulo | #LetWhatsInsideOut |
Agência | Havas London |
Campanha | Care Sewn In |
Anunciante | Campaign Against Living Miserably (CALM) |
Marca | CALM |
Data da primeira Transmissão/Publicação | 2019 / 10 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Filosofia | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
Tipo de Mídia | Televisão |
Comprimento | |
Pós produção | Big Buoy |
Director de publicidade | Ben Hawley |
Director de publicidade | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
Equipa criativa | Aaron Howard |
Equipa criativa | Matt Swinburne |
Equipa criativa | Owen Hunter Jenkins |
Equipa criativa | Brodie King |
Equipa criativa | John Ogunmuyiwa |
Designer | Lorenzo Fruzza |
Designer | Ciaron Fitzpatrick |
Director de contas | Alex Lindblom-Smith |
Director de contas | Sophie Fletcher |
Executivo de contas | Hannah Thomas |
Estrategista | Ned Hodge |
Estrategista | Kerrie Boyes |
Produtor da agência | Dominique Strouthos |
Produtora | UNIT9 |
Produtor executivo | Jenna le Noury |
Producer | Andrew Davies |
Production Manager | Lana Salfiti |
Realizador | John Ogunmuyiwa |
Director de fotografia | Adam Barnett |
Empresa de produção | Big Chop |
Editor | Marika Shatova |
Colorist | Jonny Tully |
VFX Artist | Eileen Chan |
Som | Tadeu Jungle |
Engenheiro de áudio | Alex Wilson-Thame |