| Titulo | Carling MadeLocal introduces Black Country Fusion |
| Agência | Havas London |
| Campanha | #MadeLocal |
| Anunciante | Molson Coors |
| Marca | Carling |
| Data da primeira Transmissão/Publicação | 2019 / 3 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC. As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects. Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC. As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects. Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director | Stella Scott |
| Producer | Lundi Shackleton |
| Director de fotografia | Evelin van Rei |
| Editor | Tom Chick |
| Location manager | Lucinda Spurrier |
| AC | Karl Hui |
| Sound recordist | Bal Rayat |
| Post production | The Mill |
| Colourist | James Bamford |
| Sound mix | Factory |
| Production company | Somesuch |
| Produtor executivo | Sarah Pearson |
| Produtor executivo | Tom Gardner |
| Creative Director | Lynsey Atkin |
| Producer | Katie Wood |
| Produtor executivo | Kiri Carch |
| ECD | Ben Mooge |
| Creative | Lynsey Atkin |
| Creative | Sam Turk |
| Creative | Paul Robbins |