Titulo#danceAwesome
Agência
Campanha #danceAwesome
Anunciante Samsung
Marca Samsung Galaxy A
Data da primeira Transmissão/Publicação
Sector Empresarial Telemóveis e pagers
Filosofia The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent.
Tipo de Mídia Social Media
Comprimento
Senior Strategist
Editor
Senior Animator
Senior Animator
Senior Sound Designer
Animação
Animação
Animação
Animação
Agency
Agency
Colorização
UGC Curation and Clearances
Director assistente criativo
Director assistente criativo
Director assistente criativo
VP, Group Executive Creative Director
Director executivo criativo
Director executivo criativo
Redator
Director criativo
Senior Designer
Designer
Group Account Director
Management Supervisor
Group Director Production
Lead Producer
Diretor de Estratégia
Senior Connections Planner
Strategy Director Influence
Executive Content Producer Studios
Director of Content Print Production
Senior Content Producer of Studios
Senior Content Producer of Studios
Director of Business Affairs
Business Affairs Manager

Recente Trabalho