TituloTokyo Pen Pixel
Agência
Campanha Tokyo Pen Pixel
Anunciante Muji
Marca Muji
Data da primeira Transmissão/Publicação
Sector Empresarial Papelaria e material de escritório (estacionário)
História Muji has created a neon pop-installation mural of the Tokyo skyline using 37,968 multicoloured Muji pens and projection mapping.

The installation, which is on display in Muji’s Forum des Halles store in Paris, serves as a “unique Christmas gift” for Tokyo’s sister city Paris and celebrates the similarities between the two cities major landmarks, the Tokyo Tower and the Eiffel Tower.

The installation has been created in collaboration with the Tokyo Metropolitan Government in a bid to promote the city as a travel destination.
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