TituloOpen Gallery
BriefLifewater (LIFEWTR) believes art is as essential to life as water. Including, of course, art by women. But while 51 per cent of artists are female, their work makes up less than 5 per cent of art in permanent collections. To raise awareness, the company constructed a 60-foot gallery wall in New York City, starkly illustrating the gender gap. Water bottles and outdoor ads featured female artwork and the hashtag #ArtByAWoman was launched on Instagram, creating an open gallery and bringing visibility to the female presence in the art world.
Agência
Campanha Open Gallery
Anunciante LifeWTR
Marca LIFEWTR
PostedNovembro 2017
Sector Empresarial Festivais, museus
História LIFEWTR turns their bottles into a canvas for emerging artists As we launched our Series featuring bold art by women - we uncovered a startling truth:

51% of today’s visual artists are women, but their work makes up less than 5% of permanent collections.
Problema We ignited awareness of the issue by turning our media spaces into an open gallery for women artists through a live event in NYC, OOH and Instagram.
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