|Agência||Goodby Silverstein & Partners|
|Campanha||All perspectives. All in one place.|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Páginas de internet (excepto ISPs)|
|Legenda||All perspectives. All in one place.|
|História|| Most news sources provide just one, staid perspective during their coverage of the elections. But YouTube is blowing up that old model, offering coverage from eight different news sources, with eight different perspectives, all in one place.|
The campaign is being kicked off with a :60 spot called "Balloon" announcing YouTube's live coverage of the conventions. The spot directs viewers to the YouTube.com/politics hub.
The spot and the site design were created by Goodby Silverstein & Partners.
|Tipo de Mídia||Televisão interativa|