Creativity Innovators of the Year 2015: Forsman & Bodenfors
Awards Magnet Continued to Do Stellar Work in 2014
Sweden's largest agency was the darling of the awards circuit this year, thanks to "Epic Split," its viral ad for Volvo Trucks featuring Jean Claude van Damme.
While the work actually broke in late 2013, it dominated 2014 festivals, picking up 13 awards at Cannes alone (including both a TV and Cyber Grand Prix) and winning best in show at AICP, among others.
It also made the client, Volvo Trucks, the most awarded advertiser of the year -- impressive for a B2B marketer in any year, but in one where the likes of the World Cup and Winter Olympics took place, incredible. To date "Epic Split" has notched up more than 70 million YouTube views. That more than fulfills the brief of Volvo's Live Tests campaign, which was to attract a broad audience, as truck buyers are surrounded by influencers such as drivers, friends and families.
Read more on AdAge.
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.Create Your Company Profile