TituloNeck Cracking – Starring Chiropractor Beau Hightower
Campanha Neck Cracking – Starring Chiropractor Beau Hightower
Anunciante Volvo Trucks
Marca Volvo Trucks
Data da primeira Transmissão/Publicação
Sector Empresarial Camiões, pick-ups
História To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%.
Tipo de Mídia Televisão
Equipa criativa
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