Today’s most successful brands are socially engaged publishers, and Andy Nelson specializes in the insights, experiences and delivery systems they need to spark conversations that build meaningful relationships with people.
As SVP of Social Media at Conill, he designs content strategies and shapes campaigns that get the world talking about brands like Toyota, T-Mobile, Budweiser, Tide, Pampers, Alaska Airlines and Sony PlayStation, among others.
Andy brings more than 10 years of experience in leading teams through large-scale content plans -- Toyota’s “Más Que Un Auto” campaign, for example -- that win top industry awards and create deep, lasting engagement with consumers across a broad range of platforms. Most recently, Andy and his team pioneered the use of simultaneous storytelling across Snapchat influencer channels.
In collaboration with Conill’s Sports & Entertainment and PR teams, Andy has helped build a specialized practice that provides turn-key solutions for influencer and celebrity activations; and on-site, real-time social media production at music festivals, sporting events, red carpets and major entertainment events.
In earlier roles at Conill, Andy formed and led teams through complex digital endeavors, such as User Experience (UX) models, enterprise web and application, and global digital media.
A former collegiate swimmer, Andy is an avid sports fan who enjoys tennis, volleyball, skiing and golf. He also has a passion for art, wine and literature.
An award-winning marketing executive, Cilmara’s career is defined by the outstanding results she delivers and her capacity for driving change.
In her current role, she oversees account service teams for many Conill clients and leads the agency’s Sports & Entertainment practice, which focuses on experiential and influencer marketing, brand partnerships and product placement.
A native of Brazil, Cilmara has helped many of the world’s top marketers successfully navigate the complex U.S. Hispanic marketplace for over two decades. Her impressive list of clients includes Toyota, T-Mobile, Denny’s, Nationwide, ampm, Nestle, CMPB (Got Milk?), Hyundai, Ikea, Lexus, State Farm, Budweiser, Activision and Wells Fargo, among others.
Cilmara’s creativity, resilience and entrepreneurial spirit have generated new revenue streams and inspired the development of new agency capabilities, such as sports & entertainment, influencer marketing and social media.
Prior to her career in advertising, Cilmara held various positions in the entertainment industry leading top-rated shows and documentaries for such networks as Fox Kids, Fox International, 20th Century Fox, Fox Latin America and GLobo TV.
Gustavo is the most recent addition to Conill’s management team.His award-winning career spans brands, regions and agencies, including creative leadership roles at MullenLowe, David&Goliath, Crispin Porter Bogusky and TBWA/ChiatDay in the United States, and Almap/BBDO in his native Brazil.
His impressive body of work has earned 14 Cannes Lions and numerous other accolades at such creative festivals as One Show, Clios, D&AD and the London International Awards for a wide-array of clients, including Volkswagen, Kia, Acura, Gatorade, Pepsi and Adidas, among others.
Under Gustavo’s direction, CPB’s campaign for Letgo helped propel the company from a start-up to a billion dollar brand. The Gunn Report ranked his “DogFish” commercial for Volkswagen as one of the 50 best car commercials of the last 50 years.
Laura has 20 years of experience in multicultural marketing, management consulting, research and strategic planning. In 2012 she rejoined Conill to lead its Emerging Media and Analytics teams, where she’s pioneering the practice of Content Strategy across the agency’s roster of clients, which includes Aflac, Denny’s, Nationwide, Procter & Gamble, T-Mobile and Toyota.
Before returning to Conill, Laura was VP, Director of Human Nature for Arnold Worldwide in Boston, where she led strategic planning for McDonald’s (National Breakfast, NY, New England, DC and Minneapolis regions), Progressive Insurance and Carbonite (back-up solution). She also worked closely with Engagement Planning, Media and Integrated Analytics teams to inform consumer journeys, engagement plans and ecosystems.
During her tenure as Conill’s Chief Strategy Officer, Laura was responsible for the Hispanic market strategy of all clients. She was also a member of the Saatchi & Saatchi Worldwide Xploring team that was charged with uncovering global opportunities and trends for clients.
Laura has also held management and brand planning posts at Accentmarketing, Yankelovich and The Monitor Group.
As Conill’s VP Media Director, Diana helps ensure that clients are reaching the right audience on the right platform at the right time. She began her career at Univision more than 20 years ago, working closely with many of the pioneers in the U.S. Hispanic market. Univision gave her the opportunity to work in sales across a number of media platforms, from network TV to Univision.com—launching the latter as one of the industry’s first Hispanic players in the digital space.
With a successful sales career under her belt, Diana turned to agency life, helping Conill grow and develop its digital business in the U.S. Hispanic market with major global brands like Toyota. Then she shifted gears again, making big improvements in Microsoft’s Hispanic business over a three-year period before returning to Conill in her current role.
Above all, Diana loves a challenge.Her rare combination of deep sales experience plus deep agency experience gives her a unique perspective on media strategy, and she’s gained considerable insight during her years as a pioneer and evangelist for cable and digital in the Hispanic market. She has a startup mindset, and she thrives on growing a business from the ground up. In her personal time, she’s an avid equestrian and a self-described “health nut.”
Since joining Conill in 2002, Carlos has spearheaded its transformation from a Hispanic specialist agency into one of the most integrated multicultural creative shops in the U.S. Under his leadership, Conill has significantly expanded its business and earned high industry praise, including being named Multicultural Agency of the Year by Advertising Age in 2007 and 2011, and recognized in the publication’s Agency A-List Report for 5 consecutive years running.
A 20+-year industry veteran, Carlos began his journey at Saatchi & Saatchi in Puerto Rico, where he was responsible for developing integrated marketing and communications plans for multinational clients such as Toyota, Lexus and Procter & Gamble.
During his tenure as General Manager of Conill’s Los Angeles office, the agency extended its Toyota and T-Mobile businesses by nearly 400% and became Conill’s creative center of excellence.
Carlos is credited with leading the teams that made Toyota the number-one brand in U.S. Hispanic market and Puerto Rico. He is also leading the agency team that is committed to making T-Mobile irresistible to U.S. Latinos.
Carlos is a member of Saatchi & Saatchi’s Toyota Worldwide Executive Board, where he is responsible for ensuring best practices and improving communications between the global network’s U.S. Hispanic and Latin American operations.
Annie is responsible for strategic operations across the agency’s client portfolio. She was directly involved with the transformation of T-Mobile from a Hispanic market entrant into a serious competitor, contending for the #2 position in the category despite significantly lower marketing investment.
She is credited with two of the most successful Hispanic market automotive launches, with integrated communication efforts that substantially grew market share and earned industry accolades for Toyota’s Tundra and Camry.
Annie started her career at Premier Maldonado & Associates in Puerto Rico, where directed the planning, development and execution of marketing plans for clients such as: Unilever, CPC International, M&M/Mars, Walgreens and Sony.
In 1989, she co-founded Otro Marketing Approach Inc. (OMA), one of the most prestigious promotional firms in Puerto Rico. At OMA, Annie was involved in the development and implementation of direct consumer promotional programs for Procter & Gamble, General Mills and M&M/Mars, among others.
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A Conillian in one form or another since 2005, Chris oversees public relations, internal communications, agency marketing and is the agency’s primary spokesperson. He also plays an important role in new business development and provides counsel on a range of business matters.
Prior to joining Conill, Chris was the principal of his own consultancy, Traina Communications, which provided strategic and tactical communications counsel to clients in the retail and professional services sectors. His areas of expertise include strategic communication planning, program creation, executive communication, reputation management, media relations, change communication and corporate branding.
Chris’ relationship with Conill extends as far back as 2000, when he was VP, Director of Corporate Communications at Saatchi & Saatchi New York. He has also held leadership posts in the professional publishing units of Reed Elsevier and Times Mirror.