Titulo | Flowers |
Agência | Conill |
Campanha | Corolla Cross |
Anunciante | Toyota Motor Corporation |
Marca | Toyota Corolla Cross |
Data da primeira Transmissão/Publicação | 2022 / 1 |
Sector Empresarial | Automóveis 4x4 |
História | “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. |
Filosofia | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Prettybird |
Chief Creative Officer | Gustavo Sarkis |
Director executivo criativo | Veronica Elizondo |
Group Creative Director | Martin Donovan |
Director assistente criativo | Brian Abadia |
VP, Director Of Production | Carlos Barciela |
Senior Digital & Innovation Producer | Kat Olschnegger |
Senior Integrated Producer | Holly Otto |
Produtor executivo | Bryan Sweeney |
Music Supervision | Kristen Hosack |
VP, Director Of Project Management | Sandy Mayer |
VP, Managing Director | Anabel Ordonez |
Group Account Director | Patty Mira |
Supervisor de conta | Lissete Jimenez |
Group Account Director | Carlene Rowe |
Associate Account Director | Kate Noble |
SVP, Chief Strategy Officer | Laura Semple |
Director of Strategy | Alejandro Oszust |
Senior Strategic Planner | Caroline Hayward |
Realizador | Max Malkin |
Produtor executivo | Ali Brown |
Director Of Production | Tracy Hauser |
Produtor de linha | Matt Wersinger |