Basic Info

Competências Essenciais: Digital, Mobile Marketing, Social Media Marketing, Optimização de motores de busca, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Compra e planeamento de media, Comunicação institucional, Recrutamento, motivação, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Visual/Sound Identity, Planeamento estratégico, Multicultural

Fundada em: 1965

Empregados: 467

Prêmios: 328

Trabalho Criativo: 649

Clientes: 29


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
Estados Unidos
Telefone: (+1) 804 698 8000

Chris Schumaker

EVP, CMO and Managing Director, Growth
Liz Toms

Liz Toms

SVP | Director of Business Development
Competências Essenciais: Digital, Mobile Marketing, Social Media Marketing, Optimização de motores de busca, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Compra e planeamento de media, Comunicação institucional, Recrutamento, motivação, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Visual/Sound Identity, Planeamento estratégico, Multicultural

Fundada em: 1965

Empregados: 467

Prêmios: 328

Trabalho Criativo: 649

Clientes: 29

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
Estados Unidos
Telefone: (+1) 804 698 8000

Chris Schumaker

EVP, CMO and Managing Director, Growth
Liz Toms

Liz Toms

SVP | Director of Business Development

About The Martin Agency

We are more than 500 employees from 23 different countries. We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Not only do we consistently draw fresh talent from around the world, our people stick around. And if you begin to look at some of the players on our team, they represent more than 100 years of combined Martin experience. 

Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

We’ve created new energy for brands across industries, from consumer packaged goods and retail to financial services and car insurance.

We brought the wonder back to Oreo, helping the world’s leading cookie capture new share and a double-digit increase in consumption around the world. We found GEICO’s sense of humor and helped the company grow from the #8 to the #2 insurance company in the U.S. We helped transform UPS from the world’s leading shipping company to the world’s leading supply chain and logistics provider by asking, “What can Brown do for you?” and injected a sense of humanity into the world’s largest company, Walmart.

We create energy in ways far beyond traditional advertising. We’ve created a line of paint, a comprehensive design website and a platform for community engagement for Benjamin Moore. We designed a digital experience around the Cuban Missile Crisis for the JFK library that became the most awarded digital experience in the world in 2013 and is still being used as a teaching aid today. And we challenged consumers to think about faucets in a different way, commissioning famous jewelry designers from around the world to create statement piece necklaces based on Moen’s designs. 

Línguas

Inglês, Espanhol, Francês, Alemão, Português, Catalão, Guzerate, Hebraico, Híndi, Japonês, Polonês, Suaíli, Sueco, Tailandês

Filosofia e Vantagens Competitivas

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Descrição da Rede

The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agency.

Recente Trabalho

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Clientes

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Marca: Donate Life

Categoria: Acções caridade, fundações, voluntariado

Marca: DoubleTree

Categoria: Hotéis e resorts

Marca: KAYAK

Categoria: Transportes, viagens e turismo

Marca: Good Thins

Categoria: Biscoitos, pão, bolachas

Marca: Subway

Categoria: Restaurantes e comida rápida

Marca: Warner Brothers

Categoria: Meios de comunicação, publicidade, edição e produção

Associações pro

American Advertising Federation (AAF)
Direct Marketing Association (DMA)
Public Relations Society of America (PRSA)