TituloThe Land of Free Press
BriefWith the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press.
Agência
Campanha The Land of the Free Press
Anunciante Helsingin Sanomat
Marca Helsingin Sanomat
Data da primeira Transmissão/Publicação 2018 / 7
Sector Empresarial Meios de comunicação, publicidade, edição e produção
História Helsingin Sanomat is the largest newspaper in the Nordics.
Tipo de Mídia Viral
Comprimento
Director criativo
Redator
Redator
Redator
Creative Content Strategist
Director de contas
Project Manager
Production Art Director
Designer gráfico
Data Analyst
Communications Specialist
Communications Specialist
Communications Specialist
Campaign Analyst
Producer
Director de fotografia
Editor
Redator
Redator

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