Contact Information

3 World Trade Center 175 Greenwich Street
New York New York 10017
Estados Unidos
Telefone: 212 237 4000
Email:

Devika Bulchandani

Devika Bulchandani

Global CEO
Liz Taylor

Liz Taylor

Global Chief Creative Officer
Mick McCabe

Mick McCabe

Global Chief Strategy Officer
Philip Heimann

Philip Heimann

Chief Marketing & Growth Officer
David Ford

David Ford

Chief Communications Officer
Antonis Kocheilas

Antonis Kocheilas

Chief Executive Officer, Advertising
Julianna Richter

Julianna Richter

Chief Executive Officer, PR
Carla Hendra

Carla Hendra

Chief Executive Officer, Consulting
Kim Johnson

Kim Johnson

Chief Executive Officer, Health
Rajesh Midha

Rajesh Midha

Global CEO, Experience
Patou Nuytemans

Patou Nuytemans

CEO EMEA
Horacio Genolet

Horacio Genolet

CEO LATAM
Chris Reitermann

Chris Reitermann

CEO Asia & Greater China
Kent Wertime

Kent Wertime

CEO Asia (South)
David  Fox

David Fox

CEO MENA

Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Saúde, Finanças, Agricultura, Indústria, Tecnologia, Serviços on line, B to B, Político, Serviço de utilidade pública, Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor, Multicultural, Especializações étnicas, Faixas Etárias, Nenhum

Fundada em: 1948

Empregados: 22950

Prêmios: 206

Trabalho Criativo: 161

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Optimização de motores de busca, Web Design, Serviços de marketing, Promoção de vendas/ponto de venda, Marketing direto/Telemarketing/ Database marketing/CRM, Experiential, Branded Content/Entertainment, Investigação de mercado / assessoria, Marketing Technologies/Analytics, Relações públicas, Compra e planeamento de media, Comunicação institucional, Recrutamento, motivação, Crisis Communication, Public Affairs, Eventos/patrocínio, Marcas/desenvolvimento de produto, Embalagem/design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publicação impressa, customizada, Planeamento estratégico, Outros, Saúde, Finanças, Agricultura, Indústria, Tecnologia, Serviços on line, B to B, Político, Serviço de utilidade pública, Retalho, Entretenimento, Beleza, moda, artigos de luxo, Viagens e turismo, Consumidor, Multicultural, Especializações étnicas, Faixas Etárias, Nenhum

Fundada em: 1948

Empregados: 22950

Prêmios: 206

Trabalho Criativo: 161

Ogilvy Worldwide

3 World Trade Center 175 Greenwich Street
New York New York 10017
Estados Unidos
Telefone: 212 237 4000
Email:
Devika Bulchandani

Devika Bulchandani

Global CEO
Liz Taylor

Liz Taylor

Global Chief Creative Officer
Mick McCabe

Mick McCabe

Global Chief Strategy Officer
Philip Heimann

Philip Heimann

Chief Marketing & Growth Officer
David Ford

David Ford

Chief Communications Officer
Antonis Kocheilas

Antonis Kocheilas

Chief Executive Officer, Advertising
Julianna Richter

Julianna Richter

Chief Executive Officer, PR
Carla Hendra

Carla Hendra

Chief Executive Officer, Consulting
Kim Johnson

Kim Johnson

Chief Executive Officer, Health
Rajesh Midha

Rajesh Midha

Global CEO, Experience
Patou Nuytemans

Patou Nuytemans

CEO EMEA
Horacio Genolet

Horacio Genolet

CEO LATAM
Chris Reitermann

Chris Reitermann

CEO Asia & Greater China
Kent Wertime

Kent Wertime

CEO Asia (South)
David  Fox

David Fox

CEO MENA

From Beer to Bread, How Castle Lager is Working to Help Feed a Nation

“Bread of the Nation” Developed by South African Breweries in Partnership with Ogilvy South Africa Over Three Years 

Castle Lager is a 100% homegrown beer, brewed from only the highest quality materials sourced within South Africa. In fact, there’s so much goodness in its local grains that huge amounts of protein and other nutrients are left behind even after the brewing process is complete. As South Africa’s national beer, Castle Lager is known for uniting the country to achieve big goals. With 55% of South Africans living below the breadline, Castle Lager wanted to unite around another: to help nourish the country. Watch the film here.

Introducing “Bread of the Nation,” a delicious bread baked using flour milled from high-quality spent grain—leftover after Castle Lager’s brewing process—that will help nourish South Africans in need. The bread is high in energy, fiber, and a source of protein and will be distributed throughout South Africa in the communities most in need. 

Vaughan Croeser, Vice President of Marketing, South African Breweries, commented: “We know that food has a direct impact on people’s productivity – their ability to work hard, to earn a living. As a brand that is local, natural, and inclusive, ‘Bread of The Nation’ has the potential to make a real difference in our communities while furthering our ambitions to reduce waste.”  

Creative agency Ogilvy Cape Town collaborated closely with South African Breweries on the development of “Bread of the Nation” from its very inception more than three years ago. As an ongoing brand partner, Ogilvy proactively presented the idea for Castle Lager to use the residual ingredients to develop a product that could help feed those in need.   

Pete Case, CEO & Creative Chairman of Ogilvy South Africa Group, said: “Two years in production, ‘Bread of the Nation’ is a true first-of-its-kind innovation. This is the result of collaboration and partnership between Ogilvy South Africa, one of our largest long-standing clients, the South African Breweries, and various external partners including SA Harvest, nutrition experts and a country-wide distribution network. We are proud to have launched this sustainable long-term project that uses the intrinsic values of Castle Lager, its core quality local ingredients and its beer brewing process - to help feed a nation in need. This is real brand impact at scale, and we are incredibly excited to go on this courageous journey together with Castle Lager. 

Camilla Clerke, Executive Creative Director at Ogilvy South Africa, added: “This a story of South Africa’s oldest beer, made from 100% homegrown grains – and due to the best quality ingredients going into the beer, the spent grain that remains is high in nutrients, high in fiber and a source of energy. Milling it into a flour, we have created a delicious bread that’ll feed hundreds and thousands of those in need in South Africa – continuing to uplift the nation – much like the brand has done for the last several decades.” 

 

*All Nutrient content claims are in line with R146 legislation.

Please see full list of credits for this creative idea here