TituloBurger Glitch
Agência
Campanha Burger Glitch
Anunciante Burger King
Marca Burger King
PostedJunho 2022
Sector Empresarial Comida
História Gamers hate glitches. But what if we embraced glitches and turned them into something good? That's what Burger King and DAVID São Paulo did with "Burger Glitch". The brand placed glitches in its own app, inviting users to find the glitches and reward them for doing so. And when gamers came across glitches in any video game, they could receive a BK discount code just by sharing the glitch on social media. And to top it all off, Burger King glitched actual products in their restaurants, and created a fully glitched BK store in the metaverse. That's a lot of glitches...and a lot of discounted Burger King.
Tipo de Mídia Viral
Comprimento
Global CCO Pancho Cassis
Global COO Sylvia Panico
Global PR Director Sandra Azedo
ECD Edgard Gianesi, Renata Leão
Creative Director Fabrício Pretto, Rogério Chaves
Creative Renato Simon, André Mezzomo
Account Carolina Vieira, Cacá Franklin, Larissa Zanardi, Carol Cury
Producer Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte
Planning Luciana Mendes, Carolina Silva, Angel Pinheiro
Media Marcia Mendonça, Thomaz Chamiso, Leonardo Berenguer, Pedro Graça, Victor Fortes, Guilherme Garcia
Innovation and Tech Toni Ferreira, Gustavo Nanes, Arthur Gregolini
Social Media Maike Maio, Marcelo Reis
Content Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso
Data Intelligence Mailson Dutra, Ana Veiga
Client Approval Ariel Grunkraut, Juliana Cury, Daniel Packness, Thata Martins, Jade Solano
Producer Company Vetor Zero
Director Gabriel Nóbrega, Alberto Lopes, Sergio Salles
Sound Producer Hefty

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