Titulo | The Morningmorphosis - Sarah |
Agência | Ogilvy Worldwide |
Campanha | The Morningmorphosis |
Anunciante | IKEA |
Marca | IKEA |
Data da primeira Transmissão/Publicação | 2019 / 2 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
Filosofia | Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah. |
Tipo de Mídia | Televisão |
Comprimento | |
Audio Post | Sonic Union |
Director executivo criativo | Vicki Azarian |
Group Creative Director | Della Mathew |
ACD, Art Director | Monica Apodaca |
ACD, Copywriter | Andrew Chisholm |
Director de arte | Grace Donahue |
Redator | Thatcher Jensen |
Produtor executivo | Jenna Gartland |
Producer | Josh Kornrich |
Production | O-Positive |
Director | Jessica Coulter |
EP | Ralph Laucella |
EP | Marc Grill |
Line Producer | Jason Reda |
DP | Maryse Alberti |
Editorial | Mackcut |
Editor | Erik Laroi |
Color | The Mill |
Colorist | Mikey Rossiter |
Mixer - Engineer | Mike Marinelli |
Music | Human Worldwide |