| Titulo | US Open Sessions |
| Agência | Ogilvy Worldwide |
| Campanha | US Open Sessions |
| Anunciante | IBM |
| Marca | IBM US Open Sessions |
| Data da primeira Transmissão/Publicação | 2015 |
| Sector Empresarial | Serviços para empresas |
| Filosofia | BM and James Murphy Turn Tennis Data into Music IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. |
| Tipo de Mídia | Interatividade |
| Digital Production Company | Tool of North America |
| Editing Facility | Friendshop! |
| Director de contas | Ann Rubin |
| Supervisor de conta | Kimberly Duffy |
| Director de contas | Jeremy Kuhn |
| Executivo de contas | Nicole Vilalte |
| Executivo de contas | Josh Shaner |
| Account Manager | Lindsay Jaffe |
| Planejador de Mídia | Patty Sachs |
| Planejador de Mídia | Sarah Wilson |
| Planejador de Mídia | Caroline Haines |
| Planning Supervisor | Magnus Blair |
| Planeador | James Friedman |
| Planeador | Kenan Ali |
| Planeador | Esther Ahn |
| Planeador | Sonya Rhee |
| Worldwide Creative Director | Steve Simpson |
| Director executivo criativo | Christopher Reardon |
| Director executivo criativo | Ryan Blank |
| Director executivo criativo | Mike Hahn |
| Director assistente criativo | Nicholas Rezabek |
| Director assistente criativo | Lauren Costa |
| Director assistente criativo | Denise Zurilgen |
| Redator | Shannon Murphy |
| Director de arte | Susan Murphy |
| Director de arte | Mike Lomanto |
| Fotógrafo | Jake Chessum |
| Executive Director of Integrated Production | Matt Bonin |
| Produtor executivo da agência | Angela Fung |
| Produtor executivo da agência | Sebastian Aresco |
| Produtor executivo da agência | David Ross |
| Produtor executivo da agência | Lee Weiss |
| Produtor da agência | Chris Mazur |
| Produtor da agência | Danielle Magee |
| Produtor da agência | Matt Arnold |
| Produtor da agência | Julie Teicher |
| Agency Music Producer | Karl Westman |
| Social Media Strategist | Eric Drumm |
| Social Media Strategist | Shanthi Blanchard |
| Programador | Josh Beckwith |
| Programador | Vincent Toscano |
| Programador | Felix Turner |
| Programador | Shane Mielke |
| Programador | Caliandra Harmon |
| Programador | Peter Tupper |
| Programador | Colin Nickerson |
| Produtora | Whiskey Tango Foxtrot |
| Realizador | Jac Cheairs |
| Realizador | Steven Andrew Garcia |
| Produtor executivo | Robert Helphand |
| Produtor executivo | Christopher Neff |
| Produtor executivo | Dustin Callif |
| Produtor executivo | Oliver Fuselier |
| Produtor | Adam Roe |
| Produtor | Luke McCullogh |
| Interactive producer | Simi Dhillon |
| Interactive producer | Chris Kaliszewski |
| Technical Creative Directors | Patrick Gunderson |
| Technical Creative Directors | Michael Sevilla |
| Technical Developer | Raul Morales |
| Technical Developer | Allison Rowley |
| Director técnico | Jason Wurtzel |
| Director técnico | Jessica Criscione |
| Director técnico | Nate Schilling |
| Director técnico | Alex Dziena |
| Editor | Bryan Wetzel |
| Editor | Michael Distelkamp |
| Empresa de design sonoro | Heard City |
| Empresa de design sonoro | Dusk Notes |
| Sound Designer | Cory Melious |
| Sound Designer | Dan Flosdorf |
| Sound Designer | Evan Mangiamele |
| Sound Designer | Cory Metzinger |
| Sound Designer | Celia Kim |
| Engenheiro de áudio | Matt Shaw |
| Engenheiro de áudio | Sebastian Raeder |
| Engenheiro de áudio | Randolph Moon |
| Music Production Company | James Murphy |
| Arranjador de música | James Murphy |